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Content Marketing Question of the Week: How Do I Measure Content Marketing?

Lee Jorgenson
Senior Account Manager

Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use.  That being said, there is a general approach to measuring content marketing that is applicable no matter what your situation is.  In the video above, I walk through what you need to know and why you need to know it.  Enjoy the video, and be sure to check out our webinar replay on content marketing metrics for a deeper dive. 

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