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How B2B is Using LinkedIn

Kaila Garrison
Product Marketing Manager

LinkedIn Sign In Page


As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need and have longevity. 


One of the best tools in your arsenal, for several reasons, is LinkedIn. Here are just a few ways B2B companies are using LinkedIn in their marketing efforts:


LinkedIn company pages allow brands to engage directly with customers and prospects through blog posts, job listings, company announcements and more. Through the company page, you can also solicit client feedback on your posts and through engagement tools like group polls.


Metrics play a key role in the importance of a brand’s company page. Using the LinkedIn insights tool, you can see valuable data around engagement, demographics and how your page compares to pages of competitors.


The LinkedIn newsfeed updates constantly and publishes relevant content from your brand to your connections. Focus on building followers on your company page so your message stands a better chance of being seen by clients and prospects alike.


Consider using features like LinkedIn’s sponsored updates to reach targeted members who aren’t already company followers.


Lean on your employees to share your brand’s content through their own LinkedIn profiles. Amplification of your message is essential for growing brand awareness, and your employee base is a valuable outlet for distributing such messaging.


Utilizing targeted advertising on LinkedIn is yet another way to promote your brand’s message. This option is easy to use and allows you to tailor your message through various ad types, including cost-per-click, sponsored page follow story ads, sponsored job listings and display ads.  


These are a few quick and easy ways B2B companies can benefit from using LinkedIn. For more information on how you can incorporate social sharing into your content marketing strategy, download our white paper “B2B Guide to Social Sharing.”

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