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Holiday retail marketing trends: A look back and ahead

Steve Olenski
Master Principal Sales Architect

Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday retail marketing, however, it should speak loud and clear to marketers looking to capitalize and yes exploit trends to their advantage.

In our recent eBook How Retail Marketers Can Jingle All The Way This Holiday Seasonwe took a look at four trends from 2013 and the implications they have for 2014.

The first two trends we looked at were:Holiday eBook capture 1

  1. Smartphones Are For Browsing, Tablets Are For Buying.
    In 2013, shoppers preferred to research on their smartphones while tablets were used to make a purchase.

    This year, marketers need to consider customer behavior on smartphones and tablets. Ensuring the browsing experience on smartphones and the purchasing interfaces on tablets are top-notch may result in a lift in holiday sales.

  2. Coupon-Centric Days Bring In Big Mobile Sales.
    Cyber Monday 2013 was the heaviest online spending day in history, bringing in $1.7 billion in online sales—one-third of online traffic came from mobile devices.

    This year, marketers can capitalize on the trend by creating a Black Friday or Cyber Monday app and sending coupons via SMS and push notifications.

The other two trends plus a whole lot of other holiday retail marketing "stuff" including tried and true tricks for greater engagement and innovative and surprising suggestions for less churn can all be found in our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season.

Retail marketers, you know your customers and prospects will be doing their holiday shopping soon, if they haven't started already.

Don't have a Blue Christmas, download How Retail Marketers Can Jingle All The Way This Holiday Season today.

Main image source: nidhiinfotechindia.com

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