With their email subscribers in a buying mood and the stakes a bit higher than usual considering the weakening economic environment, retailers ratcheted up their send volumes by 45% during the holiday season, which was 3 percentage points higher than the increase during the 2006 holiday season. However, the peak in weekly email volume was even more pronounced, rising 73% above the pre-holiday norm, compared to a peak increase of only 66% during the 2006 holiday season.
This 5-page reportlet includes five charts and numerous stats about the frequency trends during the holiday season, including data on holiday season and pre-holiday season frequency averages, frequency increases during the holiday season, and the relationship between pre-holiday season frequencies and holiday season frequency increases.
Visit the eec’s Whitepaper Room to download “Holiday Retail Email Volume Soars,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other related research from the Email Experience Council:
Retail Email Year-End Trends for 2007
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