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  • January 16, 2009

Holiday Retail Email Volume Sets Record: Executive Summary

With their subscribers in a buying mood and the stakes much higher than usual considering the faltering economy, retailers significantly increased the number of promotional emails that they sent during the holiday season. While most of our data points to record increases in email volume during the holidays—as well as evidence that subscribers were pushing back against these increases—there were a few signs that some retailers were reining in their holiday increases.

This 6-page reportlet discusses trends around the overall frequency increases during the holidays, the breakdown of weekly holiday vs. pre-holiday send volumes, and the impact of pre-holiday frequencies on holiday frequencies.

>>Download “Holiday Retail Email Volume Sets Record” for free. (This is a direct download of the PDF. There are no forms to complete.)

Other reports available from Smith-Harmon (which is now part of Responsys):
Retail Email Year-End Trends for 2008
Cyber Monday Sees Record Retail Email Volume
…and you can find even more reports on Responsys' Downloads page.
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