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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

High five! Our top 5 blog posts from April 2014

Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month.

Here are the top New School Marketing Blog posts from April 2014:

3 strategies for wooing your customers with content

Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks’ worth of marketing emails, or maybe even your last month’s. How often did you give your customers something that was engaging, inspiring, educational or just plain fun?

Find out how other companies are engaging their customers here.

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20 examples of cutting edge marketing design [Look Book]

We’re excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence. Brands featured include Harley Davidson, Urban Outfitters, Airbnb, Orbitz, Old Navy, Jetstar, Fitbit and more.

See the full Look Book here.

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Investing in testing: A 4-Step plan to make tests worth your while

Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages?  Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers’ top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Read the full post here.

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Nice to tweet you: 3 ways to use Twitter for customer

Does your company “do customer service” on Twitter? No? Here’s the thing: if your followers are engaging with you on Twitter and using your Twitter handle in tweets, or direct messaging you, then you are in fact running an extension of your regular customer service department on the platform.

Consumers are taking to Twitter either to ask product and service-related questions or to air complaints with increasing regularity. Read the full post here.

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10 thought-provoking digital marketing quotes

In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We've made your job a lot easier by compiling a list of notable remarks that you should pay attention to this month.

See the list of quotes here.

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