Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing.
One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Lead Nurturing, particularly when paired with Lead Scoring, is one of the most effective ways to drive sales and marketing alignment, increase marketing efficiency, and ultimately grow revenues.
In other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know. It’s also exactly the type of counsel marketers turn to us to provide.
So, here it is: Eloqua’s Grande Guide to Lead Nurturing. It’s a free, JESS3-designed resource that explains in simple language what Lead Nurturing is, why it matters, how to get started, who is doing it effectively, and how the practice is likely to evolve. It also contains a killer case study by Taleo.
So go ahead and sugar your iced coffee, download your Grande Guide to Lead Nurturing, and get current on one of the most important subjects in marketing. Enjoy. (And if you want to check out the other 5 guides in our award-winning series, the library is here.)