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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

What the future holds for mobile marketing and push notifications

Steve Olenski
Master Principal Sales Architect

On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.

Over the past two weeks we've covered the first two parts of the webinar: The global state of the mobile app & push notification markets and Best practices to make the most of push notifications.

Today we're going to cover the third and final topic: What the future holds for mobile marketing and push notifications.

Here are some key highlights:

Location & Personal 

  • We'll see a move from macro to micro as brands will look to deliver messages at a much more defined location all the while...
  • Looking to deliver personalization & customization for individual users

The “Internet of Things” (IoT)

  • Apps and push notifications don't stop with smartphones and tablets.
  • They extend to devices like thermostats, cars, gaming consoles, and more.
  • Connecting with customers on these devices represents the future of marketing.
  • This means orchestrating experiences not just on the mobile device, but across the entire Internet of Things.

Mobile will mash up physical context and connected intelligence

  • Defined by Forrester as “the sum total of what your consumer has told you and is experiencing at their moment of engagement" context changes everything:

MObileWebinar screen Cap2

PLUS…  We are proud to announce the launch of the first-ever Mobile Orchestration Guide!

The premise is that mobile marketing has fundamentally shifted consumer behavior. Marketers have responded by using an assortment of tacticsSMS, push notifications and advertisingbut most are delivered in silos, creating fragmented experiences that frustrate customers.

The real opportunity lies in mobile orchestration: unifying mobile technologies and delivering experiences that speak to customers as individuals.

Our new guide provides expert guidance to get your mobile marketing orchestrated, from basic talking points to examples and steps you can take today.

Just click on the banner below to download your copy today!

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