Next Wednesday, I will be presenting on a WOMMA webinar alongside the association's attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. The topic of this webinar is "The FTC to Update its Guidance for Online Advertising: What Does the Future Hold?"
Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. In my segment, I will speculate that the disclosure battle may shift to SEO practices (assuming Google's +1 button impacts search results) and raise the issue that "transitive trust" (my new favorite buzzword, courtesy of the epic Clara Shih) can be achieved using tools (Likes on Facebook, votes on Quora, hearts on Tumblr) that provide no means for disclosure.
We hope to see you next week at the WOMMA webinar. The free session will be held on September 21st at 3:30 PM ET. Until then, it's staggering to see just how many disruptive technologies have been introduced since the FTC last updated its Online Advertising Guides in 2000. Enjoy the interactive timeline below. (Note that for simplicity, all launches are dated on the first of the month).