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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • November 28, 2007

Free Webinar on Improving Your Email Marketing on Dec. 4

Discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.

What you will learn:
· How to transform your understanding of your email audience and reach
· How to transform your email newsletters and other retention campaigns into revenue drivers—in new ways you may not have imagined
· The right way to convert consumers based on relevant demographics and psychographics
· The cost/benefits of performance and impression-based pricing models
· The role of email as both a brand awareness and acquisition channel
· How online exchanges and inventory management will change the way you buy, sell and maximize the performance of your multichannel marketing programs

Panelists:
Dave Hendricks, Datran Media’s VP of market strategy
Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council

Learn How to Make Your Email Marketing Investment Pay for Itself
Hosted by Datran Media
Tuesday, Dec. 4 at 2pm EST
>>REGISTER NOW for this no-cost webinar!
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