The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • June 29, 2011

Fourth of July Fireworks Fun!

From: Pottery Barn Kids
Subject Line: Last Day to Save 10% + Fourth of July Sale Starts Today!
Date: Tuesday, June 28, 2011

From: west elm
Subject Line: New markdowns! Up to 70% off
Date: Wednesday, June 29, 2011

The 4th of July presents the perfect opportunity to use animated GIFs in your email campaigns, and these two examples from Pottery Barn Kids and west elm do not disappoint! Particularly impressive is west elm's effort: it is only 4 frames and therefore quick-loading. The entire creative office at Responsys is completely mesmerized! To see the full emails click here for west elm and here for Pottery Barn Kids.



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