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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

Five Ways Marketing Can Drive Higher Online Commerce Revenue

Steve Olenski
Master Principal Sales Architect

Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in near real time with tailored, 1:1 messages and campaigns that lead to more purchases and more revenue for the business. Throughout the customer lifecycle, you build long-lasting relationships with customers and create brand advocates.  

The above is culled directly from our new eBook: Five Ways Marketing Can Drive Higher Online Commerce Revenue. Subtitled Building Long-Term Relationships and Brand Advocates in the Process, the eBook looks at what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and more consistent customer experiences across marketing channels and identify the five ways they are making a difference:

  1. Use Commerce Data to Inform Top-of-Funnel Acquisition 
  2. Improve Targeting By Building a Comprehensive Profile for Commerce and Marketing 
  3. Let Offline Behavior Fuel the Right Commerce Messaging 
  4. Improve Conversions with Cross-Channel Retargeting 
  5. Create Brand Advocates and Long-Term Customer Relationships to Drive Retention and Cross-Sell Opportunities 

In addition to identifying the Five Ways Marketing Can Drive Higher Online Commerce Revenue above, the eBook also contains the key tactics required for each as well as identifying the key stakeholders and also contains use case examples.

The bottom line in all of this is that according to Forrester, nearly 70% of consumers purchase online regularly. That number is surely to increase so the need to use marketing to drive maximum online revenue is paramount for success. 

Download the Five Ways Marketing Can Drive Higher Online Commerce Revenue to learn more and how to build long-term relationships and brand advocates in the process.

 

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