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The five phases of retail holiday marketing: Phase 5

Steve Olenski
Master Principal Sales Architect

Today is Friday, I know, breaking news, right? Well in addition to being Friday it is also Day 5 of our weeklong series on the five phase of retail holiday marketing.

Quick recap:

The 5th and final phase is... hold that thought.

Before we get to the final phase, I want to alert you to two things that also appear in this post:

  1. Details and a link to download a webcast held about a month ago which provides detailed information and ideas for all retailers and holiday marketing.
  2. A link to a SlideShare which contains information and more samples from ALL five phases of retail holiday marketing that are part of our Holiday Marketing Look Book.

Ok, moving on.

Phase 5: After Christmas

Christmas has come and gone so retailers can now relax, right? Wrong.  This is still very much part of the overall retail shopping season for many consumers will be returning gifts, redeeming gift cards, etc. It is also of course the right time to say Happy New Year!

Kathryn Alva, Senior Designer, Oracle Marketing Cloud: "Post-holiday sales are a great time to encourage gift card redemptions as well as treat yourself messaging, instructing customers to get what they really wanted. I've seen clever messaging that ranges from 'did Santa forget something?' to 'reward yourself for surviving the holidays!' If your customers have the ability to create a wish list, this might also be a perfect opportunity to suggest crossing items off their list with an after-Christmas sale using their shiny new gift cards or holiday cash."

Some example of After Christmas messages:

after christmas 1

after christmas 2

after christmas 3

The Holiday Webcast

Co-hosted by the aforementioned Ryan Hofmann, Director, Retail Industry Solutions and Wacarra Yeomans, Senior Director, Creative Services, the topics discussed dealt with key retail marketing strategies and tips for the upcoming holiday season. Hoffman and Yeomans explored the five stages of holiday retail digital communication, and how effective storytelling can be used to drive engagement throughout the entire season.

The webcast also included a deep-dive into leveraging purchase intent, social media and wishlists with key automations.

You can now watch and listen to the webcast in its entirety just by clicking right here. It’s that easy.

If you’re a retailer, time is definitely of the essence when it comes to holiday planning. So whether you already have a plan in place and just need some additional ideas or you haven’t even started your 2014 holiday marketing planning yet, you will want to watch this webcast.

The SlideShare

Click here to see ALL five phases along with more examples of each in the Holiday Marketing Look Book.

holiday mktg lookbook screecap

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