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The five phases of retail holiday marketing: Phase 2

Steve Olenski
Master Principal Sales Architect

As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better be.

To help all retailers prepare for the coming retail shopping season, we’ve identified five (5) key phases of retail holiday marketing:

  1. Pre-Holiday
  2. Black November
  3. Thanksgiving Weekend
  4. Countdown to Christmas
  5. After-Christmas Period

Yesterday was Phase 1: Pre-Holiday

Today it's Phase 2: Black November

Is Black Friday turning into Black November?

The above was the headline of a CBS News article this past November. The basic crux of the piece was the fact that many retailers are getting a jump, a big one, on Black Friday, AKA the day after Thanksgiving.

More and more brands are realizing and reaping the benefits of using the entire month of November as a means to ease consumers into the whole holiday shopping mindset.

Here's some Black November email marketing examples:

Black November 1

Black November 2

But wait, there's more

In addition to breaking down the five phases of retail holiday marketing, we also have a very special bonus to help retail marketers plan for the upcoming 2014 holiday retail shopping season: A webcast, which was held about a month ago which is available for full download by clicking here.

Co-hosted by Ryan Hofmann, Director, Retail Industry Solutions and Wacarra Yeomans, Senior Director, Creative Services, the topics discussed dealt with key retail marketing strategies and tips holiday image 1for the upcoming holiday season. Hoffman and Yeomans explored the five stages of holiday retail digital communication, and how effective storytelling can be used to drive engagement throughout the entire season.

The webcast also included a deep-dive into leveraging purchase intent, social media and wishlists with key automations.

You can now watch and listen to the webcast in its entirety just by clicking right here. It’s that easy.

If you’re a retailer, time is definitely of the essence when it comes to holiday planning. So whether you already have a plan in place and just need some additional ideas or you haven’t even started your 2014 holiday marketing planning yet, you will want to watch this webcast.

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