In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging resolutions, as well!
Check out my five picks for blogging goals in the new year:
Focus on Consistency and Frequency. No matter how great your content is, it’ll be tough to get audience members to keep coming back if your blog sits stagnant for months between each brilliant post. Work on upping your frequency to once or twice per week, and stick to that schedule week in and week out.
Elevate Your Grammar and Style Game. No one wants to read blog posts riddled with errors. Keep your audience members coming back by improving the grammar and style of your posts. Read “The Elements of Style” by Strunk and White, peruse the Purdue Online Writing Lab or, at the very least, use spell check.
Respond to Reader Comments. Carve out the time to respond to comments from readers. Your audience members take the time not only to consume but also to respond to your content; show your appreciation for that engagement by keeping the conversation going.
Get Fresh Faces Involved. Are there thought leaders within your professional network who you’ve been itching to get on the blog? In 2014, work with them to land an interview or to get a guest post contribution. And then reciprocate.
Pay Attention to Your Numbers. What posts having been performing well? Which ones have not? Pay attention to your analytics, and use those numbers to inform your editorial calendar.
Good luck attaining your goals in 2014!