So you have a Facebook page as part of your content marketing strategy. Now what?
You need a cover photo that represents your brand. Cover photos can be anything from an actual photo to a photo collage to an illustration, etc. They display as 815 pixels wide by 315 pixels tall on the page. Ideally, you’ll want to upload an image that size for it to display properly. Images smaller than that will stretch, pixelate and look unprofessional.
Although it shouldn’t be a problem, be careful with large files. If your file is more than 100 kilobytes, it will slow down the page’s load time.
When your page has matured and become more developed, consider designing your own app icons. This is an additional way to add brand representation to your Facebook page. These app images are 111 pixels wide by 74 pixels tall. Brands use photographs, text and a hybrid of both for their app images.
Below are a few examples of how companies take advantage of branding their Facebook pages.
For the brand’s cover photo, Hallmark uses a font its team has created, overlayed on a photograph. The brand also created app icons with purple (brand colors) and custom fonts that match the page’s profile picture and cover photo.
Pepsi created a collage for its cover photo. This is a good idea for using images that are too small to upload by themselves. Pepsi also took advantage of being able to design app images by integrating the brand’s logo into each image.
Jeni’s Splendid Ice Creams represents itself with a photo of locally grown raspberries. These are used in the brand’s Sweet Corn & Black Raspberry ice cream. Jeni’s also created app icons to work cohesively with the rest of its branding.