The knowledge and expertise needed to succeed at email marketing is significantly different from what’s needed to excel at direct mail and online marketing.
The third installment in our Executive Series on Email Marketing, “How Email Marketing Is Different from Direct Mail,” helps you make this case to executives who may not fully understand the email channel. The one-page issue explores four critical ways that email and direct mail are different with supporting data from surveys and studies. It's also accompanied by a PowerPoint presentation that includes supporting charts and graphs to make sharing the information easier.
>>Download “How Email Marketing Is Different from Direct Mail” for free. (This is a direct download of the zip file. There are no forms to complete.)
Other reports available from Smith-Harmon (which is now part of Responsys):
Email Design Look Book 2009
Why the Marginal Cost of Sending 1 More Email is Higher than You Think
Email Navigation Differs Radically from Website Navigation
Why Now Is a Critical Time to Be Investing in Email Marketing
Going-Out-of-Business Email Strategies
Soon Even More Emails Won't Be Optimized for Width
Best Practices for Apology Emails
Retail Welcome Email Benchmark Study
…and you can find even more reports on Responsys' Downloads page.
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