The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • March 17, 2011

Irish Roots for St. Patrick's Day

From: Ancestry.com Monthly Update
Subject Line: Reconstructed Census Records, New City Directories, and a Free Class for Finding Iris Ancestors
Date: Thursday, Mar 10, 2011

From: Ancestry.com Weekly Discovery
Subject Line: Finding Your Irish Ancestors, plus Newspaper Tips
Date: Sunday, March 13, 2011

From: Ancestry.com
Subject Line: Explore new Irish records & enter to win a trip to Ireland
Date: Monday, March 14, 2011

As part of the subscription to Ancestry.com, one receives several bonus emails including Weekly Discovery and Monthly Update newsletters, which generally include information related to current events - for example these ones below that pertain to Irish ancestry for St. Patrick's Day. They are great examples of  "best practices" in action for HTML and templates - the emails have nice color and are on-brand even with the images disabled. My particular "likes" for the the Weekly Discovery email: the TOC & SWYN functionality. The Monthly Update has a personalized dynamic section letting me know that there are new "hints" for somebody in my tree! I also like the variety of different CTAs that are all very clickable. I get seriously sucked into these emails and can easily follow through on a 1/2 dozen different links or more. Ancestry.com provides a very solid Email Program for their members to enjoy, which ensures their customers continued subscriptions! Sláinte!

Ancestry_monthly.jpg Ancestry_weekly.jpg Ancestry_St.Pats.jpg

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.