The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be restricted by geographical boundaries. As Eloqua's customer base grows, we're hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe.
The winners of the first European Markie awards are (drumroll please):
Best Alignment of Sales & Marketing in Europe: Concur
Concur, a leading provider of integrated travel and expense management solutions, made major strides to successfully integrate marketing and sales, achieving alignment for each of the businesses core EMEA markets. Sales and marketing are now speaking the same language and have agreement on stage definitions. Leads are moving through the funnel at a faster rate and conversion rates have increased. At Concur, sales and marketing alignment has become a truly global priority.
Best European Lead Nurturing Program: Sony Professional Solutions Europe
Sony Professional Solutions Europe (PSE) creates and supplies products, systems, and solutions to the business market – verticals include retail, transportation, and healthcare. Sony PSE created a sophisticated lead nurturing program targeted at the Videographer market, building specific content to match where these prospects were in the sales cycle. The results were phenomenal and now other Sony divisions are curious as to how they can do the same.
Best European Lead Scoring Program: McAfee
McAfee, the world's largest dedicated security technology company, built an impressive EMEA specific lead scoring program with the goal of improving overall lead quality. With the lead scoring program in place, the marketing team can now better segment and target based on lead scores and the most qualified leads are being sent to sales. Sales has the right leads which translates into improved close rates and increased revenue growth!
European Rookie of the Year: Swiss Post Solutions
A leader in providing solutions for clients in the areas of document processing services, strategic document outsourcing and customer management business process outsourcing, Swiss Post Solutions dove right into the Revenue Performance Management journey. Within a few months of implementing marketing automation, Swiss Post Solutions had already sent out a multi-language campaign. The Company is keeping a quick pace and is working on a content marketing strategy in addition to several lead nurture programs. Phew!
A big congrats to the finalists and winners of the 2012 European Markie awards.
Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America. A Markie statue could be yours!