Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Her innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered the respect of her peers.
Discover Engagement- step 2 of the 5 tenets of Modern Marketing
Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Instead of providing content that solves their business problem or answers critical questions, we develop the content we want to share – sometimes missing the opportunity to curate valuable content that engages the customer in a deeper conversation.
Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. Understanding the marketing needs of your prospects, and more importantly customers, means finding ways to connect with them in a format that speaks directly to how they like to engage. But more importantly it means taking a step back to better understand who your target customer is and what content is important to them. And sharing that content on social channels that your customers interact with and respond to.
Sharing relevant content in a format that resonates with your audience – emails, infographics, videos, blogs and more - speaks volumes about knowing your customer needs and being able to answer their questions by solving their problems. This is extremely important in B2B environments today.
Join the Twitter chat!
Knowing the importance of engagement is one thing, but doing it well is another matter. Which is why I will be hosting a Twitter chat on Friday 28th March at 4pm GMT (11am EST). This is your chance to ask me any engagement questions you might have regarding your own campaigns, and how to use the tools you have available to improve marketing success. I will be sharing my best tips and tricks, so don't miss out!
So how can you take advantage?
· Make sure you are active on Twitter on Friday the 28th of March at 4pm GMT / 11am EST.
· The Q&A session will last for 1 hour.
· Make sure you use our unique hashtag #Eloquestions so that your tweets get the most interaction and shares.
For example ‘@DeSheliaSpann @Eloqua Which type of engagement gives the best ROI - PR, web, social media/blogging or events? #Eloquestions’
Can I answer your questions in 140 characters or fewer? I don’t know - but let the challenge commence!
Check out the 'Engagement' Twitter Chat, Friday the 28th of March at 4pm GMT/11am EST. To get involved, simply follow and tweet your questions @DeSheliaSpann including our unique hashtag #Eloquestions. Don’t miss out!