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Email marketing: The Weekly Inbox volume 7

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here are some emails that caught my eye during this past week.

Black is back

Back in 2010, we made reference to the term "Black November." It's a term that speaks to retailers offering deals the entire month of November as opposed to just on Black Friday. Since that time, it's become a common term as witnessed by the recent article from CBS News.

Here's one brand using the term to its advantage. As you can see by the "Week 1 of 4" line, they plan on making the entire month of November black.


Here's another retailer offering early Black Friday specials. I like how they're going to reveal new specials every Friday - it gives the consumer something to look forward to.


Beauty sleep

Marriott enticed me with an email that had the subject line: "Win a Marriott bed, sleep well." Wow, I thought, I could win an actual bed that was used in an actual Marriott? Well, not quite, but it is an intriguing promo they're running to celebrate 30 years of Marriott Rewards.


One mo-mint in time

Here's a welcome email from Mint, which I like for the simple fact that it is very easy to comprehend. The 5-step plan, as it were, is great because it tells me exactly what I can get from their service and how to do it. It's clean, clear and concise. Three Cs in one.


Taking flight

Here's an email from STA Travel, a discount student travel agency. This email caught my eye because of the subject line "Last minute Europe flight deals from $574, plus big savings on 2014 trips" - sounds like a great deal, travelling to Europe for less than $600.

I also liked it from the design and layout perspective as like the previous email from Mint, it's very clean, open and doesn't have a lot of clutter.

Of course me being (ahem) well above the age of someone who would use this kind of service, I had to think twice about who the "JT" was they reference in the school contest at the bottom. I thought for a second, "why would students want to see James Taylor?" Then it hit me...


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