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Email marketing: The Weekly Inbox volume 6 (Halloween edition)

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

This is a special, one-day early edition of The Weekly Inbox as we take a look at some of the Halloween-themed emails that caught my eye. Notice the Halloween-esque cover image? That's me, AKA Scuba Steve.

Trick or treat

Of course you have to take advantage of this classic line in your Halloween-themed emails! Cooking.com did just that by sending the email a day before Halloween below with the subject line: "We Wouldn't Trick You - Here's an Early Treat."

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I like very much that this email is very straight-forward and gets right to the point. We promised you a treat and here it is.

Trick or treat - Part II

Walgreen's, while not using the 'trick or treat' phrase in the subject line as Cooking.com chose to do, did incorporate it into their email in a very direct fashion.

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Dollar for dollar

Below is an email from Dollar General that I like for the simple reason it doesn't hit me over the head with sales right off the bat. Sure there are deals to be had but I like very much their inclusion of the ideas for Halloween costumes for the entire family.

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Hold me, I'm scared!

Here's a "spooky" email from JCPenney with the subject line: "Scary savings! 20-50% off Monster Sale, Doorbuster​s & more" that I like.

Yes it too has the almost-obligatory "trick or treat" verbiage. I like the infusion of the Halloween colors as well as the use of jack-o-lanterns to replace the letter "o" in "or" and "monster."

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Off the beaten path

I realize in The Weekly Inbox we focus on emails from the world of the retail, travel/hospitality and financial services industries. However, from time to time I will come across an email from outside those verticals that catches my eye enough to want me to share it with you.

Such is the case with the email below from VideoBlocks.com, a subscription-based website that provides members with unlimited downloads of stock video, motion backgrounds.

The subject line was: "Whoa... scary" and it is obviously Halloween themed. The reason I like it is because of the graphic. I love the jack-o-lantern on the black background to go along with the big, bold yet minimal content.

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Avoid scaring your customers and prospects away with tricks by downloading The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them).

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