Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.
-
Email Marketing
November 15, 2014
Email marketing: The Weekly Inbox volume 58
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.
Welcome back to the next installment of The Weekly Inbox.
Here are some emails that caught my eye this past week.
Brew up some.... chicken?
Didn't see this one coming from Chick-fil-A that's for sure. Being a monster imbiber of coffee naturally drew me in, too but seeing a coffee-related email from a brand known for its chicken was anything but fowl. Man, that was terrible. Sorry about that.
Gobble, Gobble
In case you missed the news a certain holiday in which we all give thanks, or least that's the idea, is fast approaching. The good folks at Grainger seem to have all bases covered with this fantastic email below. Very well done.
Great NAS example
By now avid readers of The Weekly Inbox know I am the world's biggest proponent of the N.A.S. Principle: The Not Always Selling Principle, which essentially states that every brand does not need to try and sell something in every marketing communication. The North Face does a great job of adhering to The N.A.S. Principle in the email below. And yes I realize there are links along the top to shop but the main message is clearly one of non-selling. Love it.
To be continued...
Love this email from Harley-Davidson which led off with the subject line: "They really want..." You see the smooth transition from that to the line "What looks like them?" Very nicely done.
