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Email marketing: The Weekly Inbox volume 52

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here are some emails that caught my eye this past week.

I'm falling for you

Ok, ok I know the line is cheesy but I do love this email from Bass Pro Shops. Why? Because it gets right to the point and does so with a perfectly selected image to go with that point. This kind of message needs to be delivered in the most straightforward manner possible, and that's exactly what they did.

Email Marketing Bass Pro Shops

Ready, set... 

I like when email subject lines ask a question, in this case "Ready to get going?" in the email below from Anthropologie. Love the proactive headline along with the unique background.

Email Marketing Anthropologie

Pixie dust?

I admit it, email below from Williams-Sonoma, which contained the subject line "Nespresso Pixie Now $99.99 – 4 Days Only! – In Stores & Online" piqued my curiosity and yes I wondered aloud of pixie dust was optional. Oh yeah, I love espresso and the picture of the Nespresso Pixie espresso maker was fantastic and made me want to run out and get me some :)

Email Marketing Williams Sonoma

You're just too good to be true

Yes I started the famous song whose lyrics include the aforementioned title along "can't take my eyes off of you" which Nordstrom is playing off in the email below. Love the color scheme used in this email. Very well done.

Email Marketing Nordstrom

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