The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever, forward-thinking, or just plain awesome.
Welcome to the next installment of The Weekly Inbox. I'm filling in for Steve this week, bringing you my picks for volume 46.
This week's emails have a common denominator: they all held my interest from subject line to footer. That rarely happens, so this must've been a good week! Here we go.
Made for each other
This email from Coach had the subject line "When Bag Met Shoe: Downtown Edition" which led into a series of images of the happy "couples." Love the concept, and how the stark images beautifully showcase the product pairings.
You're getting warmer...
Playing off the age-old game Hide the Thimble, this Crate and Barrel email began with the subject line "You're getting warmer" and opened to more copy that highlighted a décor trend in well-executed editorial style. The line "...adds warmth to any room" ties the theme into a perfect bow, and the cascading grid of products continues for a long time without feeling product grid-y.
So this email from Kate Spade Saturday had a pre-header that read "Boots so good you'll forget about summer sandals" but, above the fold, you could only see a pair of knees and some stylized headline text. For a split second I was confused, then I scrolled down (that model has long legs—the suspense!) and literally exclaimed ooh. Interesting concept, cute boots.
Emails from Art.com look like an art gallery in and of themselves. Pretty pictures framed and “hung” on a clean white background, in neat little groupings. Their emails are fantastic at promoting artwork by category, paring down Art.com's vast collection to highlight specific areas of interest. This email focuses on modern art, with four subcategories to explore. Great strategy for making a huge selection less overwhelming.
This email from Estee Lauder is similar to the Kiehl's email I highlighted in volume 43, with a fairly simple GIF that packs a lot of punch. It was a few images larger and took a second to load, but fit the concept perfectly. Loved how the subject line "Meet Your Match" teed up the flashing "shades for every skintone."