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Email marketing: The Weekly Inbox volume 45

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here are some emails that caught my eye this past week.

M-I-C-K-E-Y M-O-U-S-E 

One doesn't normally equate Disney to dining per se but this email below aims to change that in a big way. I love the headline "Bibbidi, Bobbidi Food!" and the accompanying image. Great example of using content that does not sell as the main message. Love it.

Weekly Inbox Vol 45 email-marketing Disney














Hit me where I live

Ok Staples isn't playing fair. Clearly they know me and my unadulterated and unabashed love affair with all things coffee, especially the K-Cups. Why else would they send me this email with the subject line "Weekly Inbox Vol 45 email-marketing Staples?" Kidding aside (although I wasn't kidding about my love affair) I like this email for it presents the product in a very appealing manner. And no, my mug can't wait.

Weekly Inbox Vol 45 email-marketing Staples

Cyber Monday?

If there can be Christmas in July why not Cyber Monday in August? Love this idea from Walmart re: playing off the well known day normally reserved for later in the year and incorporating it into a back to school theme. Nicely done.

Weekly Inbox Vol 45 email-marketing Walmart

Not a mni me, a Mini Cooper

The email below from LEGO, with the subject line "Free Exclusive MINI Cooper Mini Model!" drew me in for several reasons, one being the subject line itself. The word "exclusive" always gets my attention as long as it's not overused - and LEGO does a great job at not overusing it.

Weekly Inbox Vol 45 email-marketing LEGO

Direct and to the point

Fans of the Weekly Inbox know I love a good pun and infusing humor for sure. But I am also a fan of the direct approach which is why i love this email from Zales. I love it for it gets right to the point. Very well done.

Weekly Inbox Vol 45 email-marketing Zales


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