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Email marketing: The Weekly Inbox volume 38

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

All together now

The headline in the email below from REI says it all. It's the perfect headline with the perfect design execution to show the benefit to the reader/consumer. Very well done.

email-marketing

Or as we say in Philly, addy-tood

"More attitude in every thread." That was the subject line with this email from Harley-Davidson. Love the subject line AND the call to action. Great blending of hitting the "emotional quotient" (as I like to put it) and the need for speed, in more ways than one.

Weekly Inbox Vol 38 HD email-marketing

Restart, Revitalize and Refresh

In addition to the banner's "graduate" reference, which I loved, I enjoyed the big, bold headline and imagery in this email from Nordstrom. I don't know about you, but I could use a refresh right about now.

Weekly Inbox Vol 38 Nordstrom email-marketing

Raise the roof

Love the minimalistic approach here from Urban Outfitters. The subject line "Party on the Roof" drew me in, then a quick read of the email was all I needed to know I wanted to explore further via their Lookbook. Nicely done.

email-marketing

At the movies

The email below from LEGO is a great example of content marketing specifically repurposing content, in a matter of speaking that is. Playing off the wildly successful LEGO Movie, they are providing their fans another way to stay engaged with the film. Brilliant.

Weekly Inbox Vol 38 LEGO email-marketing

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