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Email marketing: The Weekly Inbox volume 30

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

All in the family

The email below from Hawaiian Airlines came with the subject line "Join our Social Ohana - Be In Beijing for a Chance to Win." So what does this have to do with family? Everything. Ohana is the Hawaiian word for family so they want me to join their social family in essence. Love it. And I love the vibrant, bold image too.

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Take me out to the...

Keeping with the airline theme, here's a great email from Southwest Airlines.  I received it a few days ago with the CTA infused subject line of "Get Out & Play Spring & Fall Travel On Sale Now Through Thursday." Spring has indeed finally sprung and one sure sign of that for many is baseball so I love the reference to the classic baseball ditty "Take Me Out To the Ballgame."

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The NAS Principle strikes again

Devout readers of The Weekly Inbox and those that know me are aware of the fact that I am a huge proponent of The Not Always Selling Principle, which in essence states a given brand does not need to try and sell something at every turn. The North Face does a fantastic job of this in the email below which contained the subject line of "The North Face keeps waste out of landfills." Yes I know there is "selling content" in the email but it is NOT the main focus by any means. Very well done indeed.

Weekly Inbox Volume 30 TNF

Silence of the what?

One of these most scariest films I have ever seen is Silence of the Lambs. So perhaps that is why the email below from Advance Auto Parts, with the subject line: "Silence the howl and quiet the whine. Plus, save up to $50!" caught my eye. I like the email for other reasons too including the bold headline and the clear call to action.

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Channeling their inner Loverboy

There may not be a bigger fan of infusing pop culture into marketing materials than yours truly. When I saw the subject line that accompanied the email below from Staples, it instantly caught my eye. The subject line in question was: "Everybody'​s saving for the weekend." You get the pop culture reference, yes? Ok if you don't see under the email for what I am referring to. As for the email itself, in addition the SL, I liked the layout. Minimal content and direct and right to the point. Well done.

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The pop culture reference and why I thought Staples was "Channeling their inner Loverboy" is in reference to the fact that Loverboy had a huge hit in 1981 with the song Everybody's Working For the Weekend.

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