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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email marketing: The Weekly Inbox volume 28

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

Run the good race

Thankfully it would appear that spring has finally sprung around these parts and as such the email below from The North Face —  with the subject line "Set your PR in breathable running apparel" is perfectly timed for those wishing to set their Personal Record.
email-marketing

To a tee

Just in time for The Masters, this email from Under Armour, with the subject line "The Course is Heating Up" is very well done. Big bold headline with a reference to the infamous green jacket, which is worn by every Masters champion.

email-marketing

Got my eye on you

I love it when a brand shares some very insightful information with me that has nothing to do with selling and all about my best interest. Such was the case with this email below from Grainger which had the subject line "Over 2,000 Workers Suffer an Eye Injury Each Day."

email-marketing

Members only

Everybody likes getting something from their favorite brands. Be it an exclusive or in this case a discount. The email below from REI a perfect representation of this. I love the color break that highlights the main message of the discount from the header.

email-marketing

The power of a good CTA

A good call to action is one, well, not to sound overly obvious — is one that gets the reader to act upon what they're reading. The CTA in the email below from LEGO, which also served as its subject line was "LAST CHANCE! The Easter Gift Shop is closing soon!" I like how they did not repeat the same CTA in the body of the email opting instead to deliver the message that "there's still time!"

email-marketing

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