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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email marketing: The Weekly Inbox volume 26

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

The "Incredibles"

Don't know about you but when I see an email with the subject line of: "Gorgeous Spring Dresses: How to Look Incredible in About 4 Seconds" as this one below from Nordstrom had, it's going to grab my attention every single time. Great subject line with beautiful imagery inside with just enough copy.

email-marketing

Package deal

When I saw the email below from Orbitz with the subject line: "Package the fun and save!" I was intrigued enough to dig deeper, to open the email. And when I did was greeted with this very inviting picture and I immediately envisioned myself on one of those chairs. Love the call to action, "Package me," too. Clearly Orbitz understands it's all about the experience.

email-marketing

A shot in the dark

Speaking of subject lines that are intriguing, I give you "Meet Pioneers of Unconventi​onal Ideas. Read Dark Rye." via Whole Foods. I love this email for several reasons including the fact that it's not trying to sell me something. And who wouldn't want to go in search of lost kale and tell their friends all about it? Great idea from a brand leveraging word out mouth marketing to draw customers into its stores.

email-marketing

From page to screen

Okay I lifted that title from the email below from Barnes & Noble but it was in homage to it for I think it's a great title and email. The subject line "Great Books that Inspired New Movies & TV Favorites" drew me right in, probably because I'm such a pop culture fanatic.

email-marketing

How did they know?

As soon as I saw the subject line "Still waiting on spring?" accompanying the email below from Lenovo, that was my first thought — how did they know I was still waiting on spring? Love the headline and vivid image. And for the record, yes I have had a cold spring and I am definitely ready for some hot deals.

email-marketing

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