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Email marketing: The Weekly Inbox volume 24

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

Luck o' the Irish

With St. Patrick's Day just a few days away I was expecting to see more themed emails in my in box but as of yesterday when I scribed this, there were not many at all. Perhaps more will arrive the closer we get to the actual day itself.

One St. Patty's Day email I did receive that caught my eye was this one below from Harry&David. It arrived a few days ago with the subject line: "Last chance for gifts in time for St. Patrick's Day with free shipping." Of course green is the dominant color as it should be but it's not overdone by any means.


Green means go

Another St. Patrick's Day email, although this one does not actually use the term anywhere in the email, is the one below from Southwest Airlines. As you can see, while not using the phrase "St. Patrick's Day" it's pretty obvious from the copy and images that is indeed tied to the holiday. The subject line "Go For The Green! Now's The Time To Save Big On Travel Through June 7" pulled me right in and I am definitely ready to go!


Luck o' the shopper

The above was the subject line of the email below from Banana Republic which like the one above from Southwest Airlines does not overtly use the term "St. Patrick's Day" but is clearly themed accordingly.


An egg-cellent email

Ok that pun was horrible but here's an early Easter email I received from LEGO with the subject line: "The LEGO® Easter Gift Shop Is Now Open!" As a parent of a 9-year old son who is a LEGO devotee through and through, the timing of this email was perfect and relevant. Just the right amount of copy with great imagery. Nicely done.


Private eyes

With a tip of the hat to Hall & Oates, I give you this email below from Lenovo which had the following subject line included: "Private Sale: IdeaPad Y410p." I love the exclusivity-feel to this email including the word "exclusive" itself of course. I love the line "...save even more than everybody else." Who wouldn't love that line?!


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