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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email marketing: The Weekly Inbox volume 23

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

On the right Shack

For those of you watched the Super Bowl — and I'm guessing a few of you did, one of the commercials you saw was one for Radio Shack. Personally I loved the commercial and was anxious to see what the brand would do next.

Well here's on the things they're doing — an email from their CEO in which the Super Bowl spot is referenced. There may be some naysayers who do not like this kind of email. I am not one of them.No hard sell, or any sell for that matter.  I think it's fantastic.

email-marketing

email-marketing

What if winter gives me lemons?

Ok, ok you're probably sick of hearing me complain about the terrible winter we've had on the East Coast this year but if old man winter were to give us a fruit it would certainly be lemons. Good thing for me there's Williams-Sonoma who's at the ready to help me bake the best of a bad situation. Very enticing imagery combined with bold headlines. Take that old man winter!

email-marketing

email-marketing

Let's throw some limes into the mix, too

Never one to miss out on a trend, at least I try not to, the subject line "THE top 10 spring trends you don’t want to miss" from Piperlime caught my eye. Love the fact that there's very little text to go with the bold headline and image.

email-marketing

The here and now

I am a big fan of writing in a conversational tone and it doesn't get much more conversational than "Get OUTTAHERE! Extra 15% off our best hotel deals" which was the subject line from this email from Orbitz. I love the fact the brand is comfortable enough to use this type of colloquialism.

email-marketing

Paging Captain Stubing

Yes The Love Boat is the first thing that came to my mind when I read the following subject line in an email from L.L. Bean: "Set Sail for Spring: Classics Made for the Season + Free Shipping." Of course the subject line is what draws one in and the email itself is what keeps readers engaged. And this does a fabulous job at just that starting with the fact that I can get free shipping on any order at any price with no end date.

email-marketing

 

 

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