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Email marketing: The Weekly Inbox volume 22

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

From your lips to God's ears

I have to admit that's the first thing that came to my mind when I saw the subject line "This winter won't last forever..." in the email below from Harley-Davidson. As one who has endured a winter unlike any other in recent memory like so many others on the East Coast, this was a welcome message for sure. And the SL was perfectly supported or backed up if you will by the bold headline.

Weekly Inbox Volume 22 HD

Direct and to the point

Those who are regular readers of The Weekly Inbox, and quite frankly it should be required reading, will know that I am a big fan of getting right to the point - AKA the direct approach. Well in the email below from J. Crew, it's pretty clear the message they're delivering.

I had to shrink it down a little to get it all in but it's quite obvious that they're offering me something to do with 40%. Nicely done.

Weekly Inbox Volume 22 JCrew

Pun intended

No one loves a good pun more than I. So when I saw the email below from Southwest Airlines it immediately caught my eye. I liked the entire email, especially the $69 price appearing as a cloud. However being the punster that I am, one section in particular drew me right in. Sea if you can guess which section.

Weekly Inbox Volume 22 Southwest

Share and share alike

I like the email below from Grainger for its direct approach for sure. There's no gray area here, the sale ends Friday. Perfect. However, I also like this email from its shareability aspect. It's a great way to build their email database while providing viewers the opportunity to share their favorite products.

Weekly Inbox Volume 22 Grainger

Today's the day

Received this email from West Elm this past Monday with the subject line "TODAY ONLY! Extra 20% off Monday markdowns.​.." Again, love the direct approach. I also like the imagery/colors in the email, too. A nice combination of blue, black and white with just dash of yellow to call out an important message.

Weekly Inbox Volume 22 westelm

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