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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email marketing: The Weekly Inbox volume 19

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

Common "ground"

This past Sunday was Groundhog Day and while the Denver Broncos would surely like to do that day over again, good old Punxsutawney Phil saw his shadow which means 6 more weeks of winter. Ugh.

The good folks at Lenovo somehow knew that yes, Phil did bring me down, especially living on the East Coast where the winter has been brutally harsh this year. A great email that came two days after Groundhog Day gets right to the heart of the matter and tells me that I can save money. And the subject line of "What does the groundhog say?" was a nice touch.

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Groundhog, shmoundhog​

That was actually part of the subject line from the email below from J. Crew "Groundhog, shmoundhog​: 25% off what you need for spring." I love that they came it from a different perspective, essentially telling P Squared that like it or not, spring is coming. Big bold discount, not a lot of copy. Nicely done.

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Until the cows come home

I love when a brand tells a story and this email from Chick-fil-A, with the subject line "The Cows Are Going Away..." is surely doing that, or at the very least attempting to. No sales pitch, just a well-constructed email inviting me to follow the cows "jurnees" on Facebook.

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The countdown is on

This email from Southwest Airlines caught my eye for both the content and the subject line, which was

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A great subject line with the reversed out numbers to countdown to both savings and spring. Then I love the line "Just Go." It's as if they're telling me 'don't think about it, just go.' Love it.

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By the numbers

The subject line for this email below from Nordstrom "$59 Sweaters in 8 Colors & Prints: Also Available in Petite Sizes" provided me with some pertinent numerical data. Then when I opened the email I was welcomed with some fabulous imagery. Great job.

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