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Email marketing: The Weekly Inbox volume 16

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Here’s some emails that caught my eye this past week.

The direct approach

Adhering to mantra that the shortest distance between two points is a straight line, Harry & David sent me the following email with the subject line of "Save up to 50% + get FREE shipping on gourmet pear gifts."

And that's precisely what they included in the body of the email: Information on how to purchase gourmet pears. No additional content was needed. I loved it. Direct. To the point. Perfect.

email-marketing

Through the looking glass

The folks at Warby Parker sent me this email on Wednesday with the subject line of "Glasses for the getaway." The getaway is in reference to those planning on taking a weekend getaway. I liked this email because a) it arrived in the middle of another Philly winter so it conjured up "sunnier lands" as they put it and b) the clean look and feel to the email.

email-marketing

Two for one

Now who among doesn't like a two-for-one anything? Two cupcakes for one. Two hot dogs for one. You get the idea. Well, Lenovo gets the idea for sure as they sent me the below email with the subject line: "2 GLORIOUS SALES. 1 DAY ONLY." Love the use of the word "glorious" too. Great touch.

email-marketing

The magic touch

"Bringing the Magic of Broadway to Sea." That was the subject line that accompanied this email below from Disney Cruise Line. I like this email because of its minimal text, bright imagery and the fact that they include a "fan story" link. Love the inclusion of user-generated content (UGC). 

email-marketing

There's no place like home

This one from IKEA caught my eye for all the different items they were showing me; each for my home.

email-marketing

I was also intrigued by "Check out our online flyer now!" CTA, so I checked it out and it featured the same image as the email, which is great as it ties it together. It also featured a side scroll, which displayed all sorts of goodies for the home.

Weekly Inbox Volume 16 IKEA2

A guiding light

This email below from Hawaiian Airlines caught my eye due to the inclusion of solar power. I love the appropriately worded headline and the use of the phrase "shed light" too. It's a great way to let customers know how they can save money, help the planet and earn up to 40,000 miles!

email-marketing

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