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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email marketing: The Weekly Inbox volume 12

Steve Olenski
Master Principal Sales Architect

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome.

Welcome back to the next installment of The Weekly Inbox.

Just 12 days til Christmas boys and girls. Let's see what's going in the world of email marketing.

Here are some emails that caught my eye during this past week.

Not lost in translation

Received this email below from Uncommon Goods with the subject line: "Happy Krampusnac​ht!" Of course I had no clue what Krampusnac​ht meant so my curiosity prompted me to open the email. And I am glad I did.

The fantastic email included references to key holidays in many different countries including Austria, which apparently is where Krampusnac​ht is celebrated.

And I love the line at the bottom referencing a "passport." Great touch.

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Inquiring minds

I know there are those who do not like using a question in an email subject line, but I don't mind it from time to time. Like this time, in an email I received from Grainger with the subject line: "How Can You Have a Better Winter?" I like it because, hey, I want to have a better winter. Don't you?

Yes, it has promotional content in it, but right up front is information for me about staying warm this winter.

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When I clicked on the Read More link I was taken to this landing page, which tells me all about wind chill measurement.

Weekly Inbox Volume 12 Grainger2

Talk is overrated

We've all been there. The holiday dinner table that is. And we all have experienced the time when we would rather be eating then hearing about Uncle Earl's hemorrhoids. Well Whole Foods to the rescue.

The second half of the subject line says it all: "Ham of the Year - so good, you won't need dinner conversati​on." And just for good measure they repeat the line in the email itself.

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The direct approach

Maybe it's because I'm a man and like things simple (no jokes please), but I very much like this email from The North Face which had the subject line: "Heads up for the holidays - our shipping deadlines"

The content then ties right into the subject line in telling me what I need to do to get my North Face gear in time for Christmas. Love it.

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