View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.
How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.
There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal...
There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing...
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. Today, we’re going to look at the Proven Essentials, which are those...
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX...
How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just...
How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just conventional personalization.
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators.
What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What...
What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What competitive advantages can they offer you if you're among the first to make them work?
What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What competitive advantages can they offer you if...
The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B...
The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B newsletter, but it might not work for a flash sale on clothing. The infuriating answer to optimal email send time is, as usual, “it depends.” Just because the answer varies doesn’t mean you can’t make smarter choices, though. By understanding the factors that impact your campaign performance, you can narrow your window and...
The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B newsletter, but it might not work for a flash...
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the...
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make?
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking...
