Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions. I thought why not come up with the “deliverability” platform? It’s about time that we lobby for some “rules” around what we do on a daily basis. Since, it’s my article, I guess I am the presumptive nominee! It’s time to lay out our platform that we think...
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses...
Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability metrics in this manner is better than not looking at them at all, but this method can miss the mark in showing the whole truth about an email program’s deliverability. Generally, ISPs look at most of the same fundamental factors when determining whether to send an email to the inbox, to...
Oftentimes, marketers will glance at their overall deliverability and assume that there are no issues because their overall metrics are above problematic thresholds. Looking at deliverability...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you know the laws, regulations, and best practices in one country, does not mean that they will be the same in others. The email marketing landscape today is a mishmash of different rules and regulations in each country in which you have customers. Understanding those differences is critical to success—and sometimes...
If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you know the laws, regulations, and...
Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending....
Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. Each week you send out a newsletter and each week you might get a 20% open rate. Is it the same 20% opening each time? There might be 20% engaging with your email, but it won’t be the same people consistently opening...
Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. While I was not surprised by the findings, there were certainly some interesting conclusions to be drawn from the data. Here is the methodology that I used to...
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform...
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked....
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes). Today, there are an estimated 50 million Tinder users and 1.4 billion swipes a day. And it’s easy...
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need careful planning and execution. From a deliverability perspective, you’ll be getting a new IP address and sending your email campaigns from a new infrastructure. Receiving ISPs track sender reputation predominantly by IP address. So switching to a new ESP means you need to start over and...
Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers up change. When we look specifically at the email deliverability space and how we deal with that, it becomes even more interesting. The ISP side of things which is evolving and constantly adapting to new market forces. If you were to listen to the “incumbent” deliverability folks out there, you might think that things...
During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers up change. When we look specifically...
