Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups. But today’s automation personalization tools go far beyond this level of resolution, mapping out unique and adaptive individualized journeys for every one of your customers. In this new world of predictive individualized modeling, customer personas are showing their age. They’re...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups....
Rather than move on to Valentine's Day, you should do an analysis of your holiday season email campaigns to see what went right and what went wrong to learn...
Rather than move on to Valentine's Day, you should do an analysis of your holiday season email campaigns to see what went right and what went wrong to learn valuable lessons for next year.
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns...
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do retail marketers face at the holiday that better email marketing can lend a hand in? What do they need to look out for that the right marketing automation platform can help with?
The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do...
To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for....
To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox providers and what it means for email marketers.
To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key...
When analyzing email performance issues, you want to look at the root cause rather than just the symptoms to find a solution and enhance your performance and...
When analyzing email performance issues, you want to look at the root cause rather than just the symptoms to find a solution and enhance your performance and increase results.
Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read...
Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read your content, or engage with your brand in a meaningful way. Worse, if you continue to send emails with bland subjects, your future communications could end up in spam folders. Check out these best practices for subject line optimization.
Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read your content, or engage with your...
Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should...
Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email audience potential. One of those approaches is to leverage the email addresses you have on file and try to get more of those folks to opt...
Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most...
Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is...
Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email sign-up forms and processes that are as friction free as possible. Find out how to optimize your email sign-up forms and increase your audience.
Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email sign-up forms and processes...
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly...
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine...
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so...
