Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they...
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they make a purchase, or when they start looking elsewhere isn’t going to build the kinds of strong relationships that today’s retailers need. You have to keep in touch throughout the customer journey.
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they...
Annotations are the newest feature in Gmail Promotions. How can you best use it and what should be looking out for? Read on to find out.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more...
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of data, and an improved customer experience.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of...
Nothing harms email marketing performance like problems with email deliverability. What warning signs are there that a problem exists? Read on to find out about...
Nothing harms email marketing performance like problems with email deliverability. What warning signs are there that a problem exists? Read on to find out about 11 of them.
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send....
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send. Plus, they have a responsibility to neither misuse or abuse the data they have.
Marketers use customer data to craft engaging and personalized emails. However, they need to also consider an email's deliverability and the right time to send. Plus, they have a responsibility to...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using...
Millennial audiences demand a human, authentic touch to the emails they receive. How do you personalize to a huge audience then? The answer lies in using machine learning. Find out more.
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse...
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day after day. They include cart abandonment, browse abandonment, and post-purchase cross-sell emails, amongst others. Find out how to take a good look at how your automated emails are doing and where to go from there.
One of the biggest opportunities to improve your email marketing comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day...
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve...
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox...
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s...
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And...
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. Find out why it makes more sense to buy.
Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves...
