It’s true that brands have ownership over the email addresses they’ve collected. But, beyond owning them as an identifier, brands don’t own email addresses because they don’t own the relationship that makes up the vast majority of each address’s worth. It's not paid media, it's granted media. You need to engender good will and trust and act responsibility with your list. It's good for business. Read on to learn more.
You need to make a mobile email as easy to read, understand, and navigate as possible for a person on the go and reading it off a phone or other mobile device. Consider these five tips to optimize your emails for a better mobile experience
Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on any email blacklists and, if it is, to take the necessary steps to get removed and then to make changes so it’s less likely to end up on an email blacklist...
There are several ways to determine the “best time to send emails." They vary in terms of the level of impact that they'll have, but they're all better than an arbitrary deployment time for your emails based solely upon hunches or how you’ve done it historically. Read on to find out about a few data-based approaches to picking deployment times.
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set of data that comes from their customers’ preferences, A/B and multivariate testing, analytics showing the results of their past campaigns, and their own experience and talents.
In this on-demand webinar, we discuss the forces that keep brands and their email marketing from aligning with consumer behaviors more quickly. You'll also learn how to overcome these forces and work better with mobile, personalization, and automation.
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend.
Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email & a bad email can go unopened and unclicked. The tried and true ways to keep your audience opening, reading, and engaging with your messaging all still work. Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective.