With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead to help them better measure email performance.
During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance indicators and seven factors that affect inbox placement.
Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.
Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.
To get a partial picture of how people reacted to both GDPR and CCPA, Oracle CX Marketing Consulting’s Social Media Strategy & Analytics Services team used social listening to check the reaction on social media. We compared social media mentions of GDPR to that for CCPA during key time periods, looking for similarities and differences in what people were saying about the laws.
Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into account both speed and quality.