There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line....
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of Eloqua (ELOQ) to the public on the NASDAQ stock exchange, we crossed just another mile marker on our journey to become a company that changes the way others do business. Obviously, it’s a proud moment, and I want to warmly welcome the new shareholders that invest in our people,...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot. What is a Spam Trap? By definition, a spam trap is an email address maintained by an ISP or third party, which neither clicks nor opens emails, meaning it does not actively engage with...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the opportunity to optimize your overall deliverability. Here are a few factors to consider when building your deliverability strategy. First, you should optimize messages for deliverability in the same way that you optimize messages from a creative standpoint: Take a good look at the make-up of your list. What are your...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the opportunity to optimize your...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your mind. More precisely, you want to know how to free your sales team to win over leads. In that spirit, we present four ways you can help free your sales reps. 1. Load Content Into Email Templates You spend a lot time crafting killer content. Do you make it easy for sales to use it?...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your...
While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks...
While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks are able to save up for major purchases, but those big-ticket commitments are made thoughtfully with an eye to snagging the best deals. This presents a messaging challenge: when a brand doesn't have a sale or special pricing to offer, and when the product or service isn't necessarily cheaper than the competition's, how...
While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks are able to save up for major purchases,...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. Some marketers are beginning to nurture in a structured manner for the first time, while other marketers manage organizations with dozens of highly coordinated nurture campaigns running concurrently. A best practices question...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these lovely counter stools, I received this Trigger Email for Care Instructions. This is a really nice touch, and a brilliant way to keep the conversation going. It makes me feel like C&B genuinely cares that I enjoy the product I have just purchased. With minimal links, the layout is nice, and the content is short and...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these lovely counter stools, I received this...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while ensuring stable business growth over time. But, growing your list without an eye toward good deliverability can relegate your messages to the bulk folder, putting your existing customer relationships in jeopardy. New email addresses that bounce or cause your complaint rates to rise can prove to be more damaging than good. ...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while ensuring stable business growth over time. But,...
