Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take...
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take back with them and implement in their own programs. Some of the content served as great reminders that making some minor adjustments, and what may seem as obvious changes, can make big performance improvements driving real results. One aspect that stood out to me was that from email marketer's perspective it is...
Not long ago I attended the MarketingSherpa Email Summit in Las Vegas. Overall it was a good conference with lots of good tactical content for attendees to take back with them and implement in...
Before I get to my article I wanted to say "thank you" for all of those who attended our recent deliverability webcast, Winning Deliverability Battles In 2013...
Before I get to my article I wanted to say "thank you" for all of those who attended our recent deliverability webcast, Winning Deliverability Battles In 2013 from the Responsys Need to Know webcast series. If you missed this one or want to listen to any of our recent webcasts again, click here. We really enjoyed presenting the topics as well as the great discussion and feedback it generated. Since there were more questions than we could address during the allotted webcast...
Before I get to my article I wanted to say "thank you" for all of those who attended our recent deliverability webcast, Winning Deliverability Battles In 2013 from the Responsys Need to Know webcast...
If your inbox looks anything like mine, you probably saw quite a few email subject lines that looked like this around Valentine's Day: Symbolically speaking,...
If your inbox looks anything like mine, you probably saw quite a few email subject lines that looked like this around Valentine's Day: Symbolically speaking, the hearts within the first two emails fit within the context of the subject line, and one could argue are enhanced ever so slightly by the heart symbols. The third subject line, while personalized with my name, falls more into the marketing gimmick category, since if it wasn't for the upcoming holiday there would be no...
If your inbox looks anything like mine, you probably saw quite a few email subject lines that looked like this around Valentine's Day: Symbolically speaking, the hearts within the first two emails fit...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. In addition, far too often marketers have to sacrifice deep...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. But just like a Twitter or Facebook user can “block” requests and...
Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail Email Blog's past Valentine's Day Season Finales, click here. In addition to the many retail-related Valentine's Day emails that have been hitting my inbox over the past few weeks, I've noticed several hospitality companies taking advantage of the holiday with smart messaging encouraging people to make this Thursday a...
For online retailers, Valentine's Day promotions typically comprise the highest volume of email sends in the first quarter of the year. For a look at the Retail Email Blog's past Valentine's Day...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online...
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. Not so surprising is that the activity is clearly highest during the peak of the regular season with all teams in the thick of the playoff hunt....
With Superbowl XLVII quickly approaching, it seemed like the perfect time to review some sports team specific benchmarks. We took a deep look at the online activity for a number of sports teams in...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. There were some follow-on requests from that chart to see the same data, sliced by industry sector. The chart of the week...
Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are...
