Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit....
Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don't want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat...
Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don't want...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward shorter subject lines. In fact, a recent Informz study found that subject lines with just 10 characters or fewer resulted in the highest open rates. A scroll through my inbox validates that this shift is well underway. I suspect that the past success of short subject lines has been due...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month they send at least 100 emails. Although most studies show email open rates consistently dropping, our data is actually showing that in most industries open rates are rising! Coupled with pretty steady click-through rates, you will notice a corresponding decrease in click-to-open rates. What's going on here? Are people...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month they send at least 100 emails....
You may have heard the term "responsive email" floating about recently, and for a good reason - people are increasingly using phones and tablets to check email....
You may have heard the term "responsive email" floating about recently, and for a good reason - people are increasingly using phones and tablets to check email. Most emails are designed for the desktop computer, and even on the smaller side, those designs tend to be more than 600 pixels wide. When the email renders on a phone, it is generally scaled down to at least half of it's original size, if not more. It can be hard to see the details in images, the text is small, and...
You may have heard the term "responsive email" floating about recently, and for a good reason - people are increasingly using phones and tablets to check email. Most emails are designed for...
Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at...
Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email really that bleak? Let’s consider some facts and figures. The number of registered email accounts reached 3.1 billion in 2011, and is expected to grow by another 1 billion by 2015, according to The Radicati...
Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed...
Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be...
Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be signed with personalized sender information such as social profiles, phone numbers, addresses and other relevant contact details. When sending emails to a large distribution list, it is also possible to automate signature personalization for each recipient so that it appears as though the email was sent directly from...
Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be signed with personalized...
There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead...
There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscious enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. The data, which...
There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscious...
Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some...
Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the impersonal subject line (“XYZ” placeholder, anyone?), the comic sans font, we all know it when we see it. In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. Sales emails play a critical role in finding...
Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the...
Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it's nice to...
Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it's nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don' worry. You're not alone. Our Revenue Lifecycle Assessment is a series of questions designed to assess current marketing maturity level in relation to...
Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it's nice to know what your peers are most...
