While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks...
While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks are able to save up for major purchases, but those big-ticket commitments are made thoughtfully with an eye to snagging the best deals. This presents a messaging challenge: when a brand doesn't have a sale or special pricing to offer, and when the product or service isn't necessarily cheaper than the competition's, how...
While shoppers are spending more this summer than they were a few years ago, today's economy continues to squeeze many of our email subscribers. A lot of folks are able to save up for major purchases,...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. Some marketers are beginning to nurture in a structured manner for the first time, while other marketers manage organizations with dozens of highly coordinated nurture campaigns running concurrently. A best practices question...
Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these lovely counter stools, I received this Trigger Email for Care Instructions. This is a really nice touch, and a brilliant way to keep the conversation going. It makes me feel like C&B genuinely cares that I enjoy the product I have just purchased. With minimal links, the layout is nice, and the content is short and...
From: Crate and Barrel Subject Line: Crate and Barrel: Care Instructions Date: Friday, June 15, 2012 Following a recent purchase from Crate & Barrel of these lovely counter stools, I received this...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while ensuring stable business growth over time. But, growing your list without an eye toward good deliverability can relegate your messages to the bulk folder, putting your existing customer relationships in jeopardy. New email addresses that bounce or cause your complaint rates to rise can prove to be more damaging than good. ...
List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while ensuring stable business growth over time. But,...
How much is too much? It seems we get asked that quite often, so I decided to have a look at a way to answer that. I looked at the last 6.3 billion emails our...
How much is too much? It seems we get asked that quite often, so I decided to have a look at a way to answer that. I looked at the last 6.3 billion emails our customers sent and grouped them by customer and month to determine the average number of emails per month a contact in each of those databases were sent an email. I then looked at click-through rates for each of those frequency buckets. I found that you can certainly expect to see higher click-through rates when you...
How much is too much? It seems we get asked that quite often, so I decided to have a look at a way to answer that. I looked at the last 6.3 billion emails our customers sent and grouped them...
The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be...
The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be restricted by geographical boundaries. As Eloqua's customer base grows, we're hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. The winners of the first European Markie awards are (drumroll please): Best Alignment of Sales &...
The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be restricted by geographical boundaries. As...
Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit....
Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don't want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat...
Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don't want...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward shorter subject lines. In fact, a recent Informz study found that subject lines with just 10 characters or fewer resulted in the highest open rates. A scroll through my inbox validates that this shift is well underway. I suspect that the past success of short subject lines has been due...
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month they send at least 100 emails. Although most studies show email open rates consistently dropping, our data is actually showing that in most industries open rates are rising! Coupled with pretty steady click-through rates, you will notice a corresponding decrease in click-to-open rates. What's going on here? Are people...
We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month they send at least 100 emails....
