As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our...
As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our 3 biggest regional customer groups: Europe (predominantly UK and Germany), North America (predominantly US) and Asia Pacific (predominantly Australia & Singapore). In past Charts of the Week, we have seen that Europe and Asia have seen growth in both adoption of marketing automation and total marketing reach. This...
As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. To try something new, I looked at the benchmarks for our 3 biggest regional customer groups:...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle's Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. In talking with customers over the past few...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. 11 Infographics Marketers Should Keep Near Their Desks Everyone - really, everyone - loves infographics. When done right, infographics are an...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh...
Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday...
Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails... Do you do them? When? Are they well received? To answer these questions, I decided to look at last year's data, and see what trends I could see. Here is what I found: Two weeks ahead of the holiday break is the most popular time to send Dec 25th and Jan 1st are completely off-limits - not even 1...
Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails... Do you do them? When? ...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to reach their subscribers and stand out in the inbox. In this post, I've detailed why these five emails caught my attention. Digital marketers, take note! Best use of branding to make an impact: Harley Davidson, Horizontal Scroll Subject Line: Defy Holiday Convention This is a fantastic execution of using your brand as a...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to reach their subscribers and stand out in...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. We wanted to package a few of the choicest charts on email marketing here. You’ll probably want to print these out and keep them near your...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking...
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank You” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this myth,we looked at our own database, and evaluated basic metrics such as email opens, website visits, form submissions, and creation of leads to see if there were differences in relative engagement between these two groups. What we found was quite surprising. Our analysis shows...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this...
