Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our...
Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our own industry; but, with metrics as ubiquitous as email marketing performance it often makes sense to compare email intentions. Whether a manufacturing company or a biotech firm, a newsletter is still a newsletter and will behave differently than, say an invitation to a customer event. We looked at the open rates of...
Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our own industry; but, with metrics as...
What's in a name? When it comes to email marketing, a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202...
What's in a name? When it comes to email marketing, a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. Emails with someone’s name have open rates about 4.7% over the average. Subject lines that use the recipient's company name have a lower average rate by 2.6%. Nothing beats putting in timely and...
What's in a name? When it comes to email marketing, a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It...
When's the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you...
When's the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you "gotta get down on Friday." But we crunched the numbers on 1.5 billion email sent in the first half of this year, and even though 13% of emails get sent on a Friday, most people are working for the weekend at that point. Friday’s emails are clicked about 0.07% less on average and Wednesday's are even worse (in fact, the...
When's the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you "gotta get down on Friday." But we crunched...
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back....
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all. But as a marketer what’s even more fascinating is that a business can learn I am single,...
I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry...
Ellber's setting up promotions for a new turbo oven and some pickle flavored donut mix! (see Ellber's first adventure). But with limited insight into who'll be...
Ellber's setting up promotions for a new turbo oven and some pickle flavored donut mix! (see Ellber's first adventure). But with limited insight into who'll be interested in what, he's decided to send the offers to everyone - he'll just split the list down the middle. But, this isn't the first time Ellber's done this - pull a list to clean up duplicates and bad data in a spreadsheet then craft a few emails and set reminders in his calendar to send the second a few days later....
Ellber's setting up promotions for a new turbo oven and some pickle flavored donut mix! (see Ellber's first adventure). But with limited insight into who'll be interested in what, he's decided to send...
Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our...
Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. One question that we're often asked at events is, "How is Eloqua different than my email solution?" This is a fun question to address in person - it's easy to show the cool things you can do with Eloqua and how it makes a difference - unfortunately though, we don't get to see everyone live. If you've ever found...
Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. One question that we're often asked...
