Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with...
Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with your new email platform, don't forget to also consider that moving to a new ESP can affect your carefully nurtured sender reputation in ways you might not anticipate. So how do you make the transition as successful for your deliverability as it will be for your email marketing efforts? As a sender of mass email...
Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with your new email platform, don't forget to...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date in 2012, email marketing volume has already grown 20%, signifying that the channel will retain its importance, especially with the online holiday shopping season becoming longer and increasingly influenced by mobile devices. To help retailers and other B2C companies maximize...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings This week, we thought we would go...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. ...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this month Jessica Hastings wrote about "our outlook on Outlook.com." Here's a follow up from a deliverability perspective. What is Outlook.com? You may be asking yourself, "Are they trying to make Hotmail more like Outlook, as in the Outlook I use for work?" I'll admit at first I thought so too. But it's more of a...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this month Jessica Hastings wrote about...
Have you noticed all the brands taking advantage of the Summer season? From flashy fireworks to Olympic fever, here are some of the season's coolest, smartest,...
Have you noticed all the brands taking advantage of the Summer season? From flashy fireworks to Olympic fever, here are some of the season's coolest, smartest, and most noteworthy emails to hit my inbox. Enjoy! Betty Crocker put together this very pinterest-y 4th of July top 10 list, with a great poll banner in the middle to help encourage feedback and interaction. There were LOTS of animated fireworks going off in my inbox for the 4th of July, here's a roundup of a few...
Have you noticed all the brands taking advantage of the Summer season? From flashy fireworks to Olympic fever, here are some of the season's coolest, smartest, and most noteworthy emails to hit my...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own Topliners community in response to a member’s comment that you could tell it was a Friday based on all the activity happening on the community. Our 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday. Sorry, Jennifer, Friday’s...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own...
We couldn't be more proud to announce that our fourth annual Email Design Look Book is available for download! This year, the curated collection features twenty...
We couldn't be more proud to announce that our fourth annual Email Design Look Book is available for download! This year, the curated collection features twenty stand out campaigns from non-profits to retailers, from the US all the way to Brazil. The search led by myself, our Research Director, Chad White and Designer, Kathryn Alva helped the team to find email creative that captured cutting edge ideas in our industry including mobile optimization, Pinterest campaigns,...
We couldn't be more proud to announce that our fourth annual Email Design Look Book is available for download! This year, the curated collection features twenty stand out campaigns from non-profits...
Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually...
Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually allotted to preheaders, headers or navigation bars. For the past several years, creative best practices have called for primary messages in which all of the key points - and certainly the call to action - fall "above the fold" in an email preview pane, or above the point in which a subscriber would have to scroll down...
Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually allotted to preheaders, headers or...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@,...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@, info@, etc., and were built for efficiency and functionality, definitely not one to one communications. With engagement playing such a heavy hand in reputation today, one to one communications are more essential than ever. New School Marketing is all about building relationships. Wouldn't you rather build that...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@, info@, etc., and were built...
