How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and...
How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and then bolted before checkout which, according to SaleCycle. Separately, Forrester Research calculates that retailers now lose about $31 billion a year in revenues from abandoned carts. Why do shoppers leave? The No. 1 reason is high shipping and handling costs, according to Forrester. Other contributing factors include...
How big of a problem is the "abandoned cart?" Big — and getting bigger: in the second quarter of 2013, some 75 percent of shoppers filled their online carts and then bolted before checkout...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has sold engraved rings, necklaces and other trinkets to consumers looking to commemorate a loved one or a special occasion. But when it came to building a meaningful connection with customers via email marketing, Limoges stumbled. In 2011, the company's email marketing was in "serious disrepair," says Jon Ozaksut, who was...
The brains behind Limoges Jewelry understand the power of personalization better than most retailers. For more than 115 years, the Chicago-based company has sold engraved rings, necklaces and other...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever,...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever, forward thinking, creative or just plain awesome. Before I get to the first post I just want to take a second and welcome everyone to The Weekly Inbox! As mentioned this will be a collection of emails we received in our inbox from the previous week that piqued our curiosity for one reason or another. This Week: Welcome...
The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught our eye for being clever, forward thinking, creative or just...
Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about...
Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch. The short answer is: There has been no significant impact to date. One of...
Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about three months since Gmail announced the...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own t-shirts for occasions like family reunions or school events, we face both an advantage and a challenge when it comes to testing our email marketing programs. Here's our opportunity: a lot of people come to our site to design t-shirts, and as part of the process, they save their designs under an email address and can sign...
Testing is a top priority for email marketers. Without it, we’d just be relying on intuition and assumption. At CustomInk, where groups can design their own t-shirts for occasions like family reunions...
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline....
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze. We then normalized the email usage by the size of the contact database to account for customer growth and list fatigue. The results were very clear. Emails sent per 1,000 contacts has grown over 42% over the...
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America. This means 18% of the average email campaign goes unseen. How would you like an 18% performance improvement for your next email marketing campaign? You can have it You can take control of your sending practices and manage your inbox rates. In fact, ISPs expect marketers to manage...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America....
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. When we are putting the chart together, we almost always start with data — sometimes, a ridiculous amount of it. Then, we come up with a thesis, and start analyzing the data. Sometimes it supports it, and sometimes it doesn't. But, we always...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on newly available IDs starting July 15th. Yahoo! will begin assigning those IDs to the new owners on August 15th. There have been a few concerns about this new policy and how it will relate to both email marketing deliverability and security. Yahoo! has taken several measures to...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on...
