Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday...
Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails... Do you do them? When? Are they well received? To answer these questions, I decided to look at last year's data, and see what trends I could see. Here is what I found: Two weeks ahead of the holiday break is the most popular time to send Dec 25th and Jan 1st are completely off-limits - not even 1...
Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails... Do you do them? When? ...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to reach their subscribers and stand out in the inbox. In this post, I've detailed why these five emails caught my attention. Digital marketers, take note! Best use of branding to make an impact: Harley Davidson, Horizontal Scroll Subject Line: Defy Holiday Convention This is a fantastic execution of using your brand as a...
I have to say the emails I received on Black Friday this year really caught my attention. It's very exciting to see so many brands trying different tactics to reach their subscribers and stand out in...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. We wanted to package a few of the choicest charts on email marketing here. You’ll probably want to print these out and keep them near your...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking...
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank You” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this myth,we looked at our own database, and evaluated basic metrics such as email opens, website visits, form submissions, and creation of leads to see if there were differences in relative engagement between these two groups. What we found was quite surprising. Our analysis shows...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always...
