The most important question of any marketing database strategy is “What information is out there that I can access?” The second is “And what will it cost me?”...
The most important question of any marketing database strategy is “What information is out there that I can access?” The second is “And what will it cost me?” The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. Appended third-party data can provide deeper insight into the company with info like revenue, industry, number of employees, and more. With this data in hand, you can...
The most important question of any marketing database strategy is “What information is out there that I can access?” The second is “And what will it cost me?” The drive behind many demand...
Eloqua has a very data oriented culture. Whenever possible, we make decisions only after asking "What does the data tell us?". With that in mind, I thought it...
Eloqua has a very data oriented culture. Whenever possible, we make decisions only after asking "What does the data tell us?". With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population. Here are some interesting things we found: Our open rate and click through rate are both well above the...
Eloqua has a very data oriented culture. Whenever possible, we make decisions only after asking "What does the data tell us?". With that in mind, I thought it would be interesting to look at...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of holiday shopping. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts. Not so fast. Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump...
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and half dreading it as much as a root canal. I used to be a member of the “dread it” crowd. But now I look forward to the marketing budget process. I have the data to support how and where I spend my money. I know what works and what doesn’t. The CEO has set the revenue targets for next...
I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. The group was divided down the middle with half energized by the process and...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. 1. Customer Relationship Management (CRM) Systems Imagine everyone you have a personal or professional relationship with sitting down at...
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well....
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn't be on everyone's agenda, I'd rather just watch the video. You don't have to take our word for it. We searched through publications by Comscore and Return Path to validate that the growth we are seeing is network wide. Mobile's share of both website traffic...
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy....
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and...
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below. How do you cram three days worth of content heavy conference information into digestible and communicable action items? You tweet of course! Instead of writing out pages...
Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're live blogging here so follow along. 8:32AM: Eloqua's CEO Joe Payne takes the stage. "I'm not wearing a crazy costume because we have content, folks." 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. The people...
Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're...
Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our...
Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our own industry; but, with metrics as ubiquitous as email marketing performance it often makes sense to compare email intentions. Whether a manufacturing company or a biotech firm, a newsletter is still a newsletter and will behave differently than, say an invitation to a customer event. We looked at the open rates of...
Benchmarking is a tool we should all use for understanding how and where we can improve. We most often think of benchmarking ourselves against others in our own industry; but, with metrics as...
