I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications. The email immediately established context in the abyss that is, my inbox. There’s no excuse for leaving these personal touches out of email communication, anyway. Modern Marketers are equipped with an arsenal of prospect...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it seems that subscribers overall just aren’t reading newsletters anymore. "Open rates have declined, the percentage of people who actually open the message and click through has declined, engagement overall is just not the same,” they lamented. To which I replied, “Perhaps it’s not...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an age of increasing computer literacy and a decreasing tolerance for slow load times (attributed partially to a growing mobile marketing audience), GIFs have emerged in a number of unlikely places, from Internet memes to online journalism. When it comes to promotional email marketing, GIFs make a lot of sense. They render...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an age of increasing computer literacy and a...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and blast” is still around and for people who have to crank these campaigns out, it is how they measure success. Today I want to talk about the downfalls of this approach to email marketing and how it may very well spell doom for your program and reputation. First, let’s review a...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done....
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the old “batch and blast” mentality instead of spending the time to craft segments and develop multiple versions of the creative is a very tempting trap to fall into. At Freshpair, we have spent the last two years evolving our email marketing segmentation strategy. It’s been a series of...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by industry. But, I was also very interested in seeing what types of issues are encountered, in what proportion, and how those are affected by marketing automation experience. I took a look at customers who joined us near the end of 2011 and...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many may pound their chests about those rapidly growing email lists, just as many are likely overlooking big opportunities to improve their targeting, relevance, and performance. Indeed, a recent survey by CEB of over 800 marketers at Fortune 1000 firms showed that over half of those companies are still relying on past...
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year – a 63% jump from just the year before. While many may pound their chests about those rapidly...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada has been working to pass new Anti-Spam legislation. The process has been slow at times, but it finally looks like there may be light at the end of the tunnel. Most people expect for the law to take effect sometime in the summer of 2013. What does this law mean for senders? If you are following a permission marketing...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. For almost three years now, Canada has been working to pass new Anti-Spam...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report titled: “Defining the Modern Marketer: From Real to Ideal,” which reveals insight into the evolution of the marketer’s role. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report...
