For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline....
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze. We then normalized the email usage by the size of the contact database to account for customer growth and list fatigue. The results were very clear. Emails sent per 1,000 contacts has grown over 42% over the...
For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America. This means 18% of the average email campaign goes unseen. How would you like an 18% performance improvement for your next email marketing campaign? You can have it You can take control of your sending practices and manage your inbox rates. In fact, ISPs expect marketers to manage...
Low inbox placement rates continue to plague email marketing campaigns, according to Return Path's Email Intelligence Report Q4 2012. Inbox Placement Rates on average are only 82% in North America....
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. When we are putting the chart together, we almost always start with data — sometimes, a ridiculous amount of it. Then, we come up with a thesis, and start analyzing the data. Sometimes it supports it, and sometimes it doesn't. But, we always...
Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on newly available IDs starting July 15th. Yahoo! will begin assigning those IDs to the new owners on August 15th. There have been a few concerns about this new policy and how it will relate to both email marketing deliverability and security. Yahoo! has taken several measures to...
There is updated information on the Yahoo! user ID recycling initiative. To recap, Yahoo! has made IDs with no activity for 12+ months available to be re-claimed. People could put in a claim on...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers on a team of 200 other digital savants, worked tirelessly to master the art and science of successful email marketing. They learned that the most effective messages are personal -- "I want to meet you," read one subject line -- or even urgent -- "I will be outspent." Here, Fallsgraff divulges tips that any company, big...
Can emails help win presidential elections? Toby Fallsgraff, the email director for Obama's re-election, thinks so. Fallsgraff and his team of 18 email writers on a team of 200 other digital savants,...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications,...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications, and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Today, buyers consider their mobile devices and their email accounts as inseparable. So why aren’t more marketers delivering emails that consistently look great on any screen size? Here are 3 reasons why creating better mobile email experiences should...
Today’s guest post comes courtesy of Richard Hill, VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications, and co-author of “The Savvy Marketer’s...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button in Gmail. These buttons display in the subject line of certain emails and would let a user to take an action without opening the email. Google’s goal is to make specific, common interactions quicker and easier for users. Quick actions are divided into two categories: “in-app”...
Quick Actions: What are they and what do they mean for those of us in the email marketing space? About a month ago, Google announced the introduction of the quick action, which is a new kind of button...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of users. It has become a major player in the Inbox wars surpassing Yahoo and AOL for many senders. Any change to the interface or filtering now has a huge ripple effect on our email marketing campaigns. In the last month Gmail introduced the idea of tabs in the email interface. We’ve watched Gmail attempt to do...
Gmail has once again made a major change to the way we interact with our email. Over the past few years, Gmail has by far made the biggest jump in number of users. It has become a major player in...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no log-ins within the past year will be deactivated and reissued a month later to new users. At first glance, this seems like a fairly interesting chance for email marketers, and in a way it is. Cleaning out old dormant email addresses from lists is always helpful. This is something that should be constantly performed on...
Last week I published a post about how Yahoo! plans to re-release dormant IDs and make them available again. The plan is that on July 15, IDs that have had no log-ins within the past year will...
