In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email marketing messages: Cyber Monday sales, doorbuster deals, last-minute shipping and so on. Even though they are fairly well-known messages, they're still pretty darn effective. But once December 26 hits, we suddenly hit a very unfamiliar territory for even the best of brands. Simply put, this...
In the months leading up to the holidays, most companies have a good understanding of how to talk to their customers. By now, we’re all pretty familiar with the standard pre-holiday email...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting them with corporate purchases. As a result, online shopping has finally come to the B2B market. According to digital marketing company, Acquity Group, Millennials were responsible for up to 89 percent of business related purchase decisions in 2013. The study also found that 40 percent of...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably wears off as children eventually come to realize how preposterous it is. My daughter is well past the age of believing in Santa and I fondly recall her excitement over his annual visit. Some myths are not nearly so harmless. As the leader of PossibleNOW’s preference management consulting services group, I’m tasked with...
As Christmas approaches, millions of parents across the country will perpetuate and participate in the Santa Claus myth. It’s harmless and fun and inevitably wears off as children eventually come to...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian Anti-Spam Legislation (or CASL for short) has made a return to our consciousness this week, with the announcement that the legislation will take effect on July 1, 2014. The law will roll out in gradual steps, with the private right of action not beginning until July 1, 2017. In this post, I'll walk you through some of...
Disclaimer – This should not be interpreted as legal advice. Please consult your own attorneys for specific legal guidance. The on again – off again Canadian Anti-Spam Legislation (or CASL for short)...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Just 12 days til Christmas boys and girls. Let's see what's going in the world of email marketing. Here are some emails that caught my eye during this past week. Not lost in translation Received...
The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward...
Editor’s Note: Today’s post comes courtesy of Brian Hansford, Director of Client Services at Heinz Marketing, where he manages marketing automation practice and...
Editor’s Note: Today’s post comes courtesy of Brian Hansford, Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Follow Brian on Twitter @remarketing. Dennis Dayman, Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and...
Editor’s Note: Today’s post comes courtesy of Brian Hansford, Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing...
As the holidays roll in, it’s crucial to consider how your big holiday push will keep customers with you into the New Year. While consumers expect and often...
As the holidays roll in, it’s crucial to consider how your big holiday push will keep customers with you into the New Year. While consumers expect and often appreciate increased email sends while completing their holiday shopping, the quality and relevance of messaging must foster the customer relationships that your brand hopes to carry year-round. Finishing out the holidays strong is one crucial way to invest in those relationships, and below are email marketing samples...
As the holidays roll in, it’s crucial to consider how your big holiday push will keep customers with you into the New Year. While consumers expect and often appreciate increased email sends...
Understandably the email marketing world listens and reacts anytime Google makes a change to the Gmail ecosystem. One of those changes sent ripples through the...
Understandably the email marketing world listens and reacts anytime Google makes a change to the Gmail ecosystem. One of those changes sent ripples through the email marketing blogs the past couple of days, as it was revealed that Gmail was caching images to serve up with the email application. Let’s start with the basics. What is caching and what is Google trying to accomplish? Image caching happens when an image is saved on a local server. The hope is that the time to...
Understandably the email marketing world listens and reacts anytime Google makes a change to the Gmail ecosystem. One of those changes sent ripples through the email marketing blogs the past couple...
Google has been on fire the past few months with additions and changes to their Gmail platform. Several of these changes have had major repercussions across...
Google has been on fire the past few months with additions and changes to their Gmail platform. Several of these changes have had major repercussions across the email marketing space. The first major change this year was the introduction of the tabbed interface within Gmail. The impact of the tab changes has been hotly debated, but for established marketers, the changes have been positive. There’s no debating the fact that other email providers like Outlook and Yahoo! have...
Google has been on fire the past few months with additions and changes to their Gmail platform. Several of these changes have had major repercussions across the email marketing space. The first major...
