You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we have seen... More than any other retailer, American Apparel has received quite a bit of flack for sending a Hurricane Sandy Sale email with the headline "In case you're bored during the storm.". While remaining neutral on American Apparel's marketing choice, I will say in their defense, that nearly all of my East Coast...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we have seen... More than any...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they are waiting for is a message that is of interest to them from a company they care about. We (marketers) need to stop worrying so much on what day is best to send email (or spending time to test it) when the actual difference is usually minimal. Using that time and effort to build a stronger contact strategy and testing...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they are waiting for is a message that is...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social conscience" plays with two meanings of the phrase, underscoring a connection between becoming a Klean Kanteen Facebook fan and supporting the brand's mission of furthering sustainable, healthy living. Their email promotes a contest for Facebook friends ("one of the many perks" of connecting), and there's an invitation to...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social conscience" plays with two meanings of...
Around this time of year, it can be tempting to start sending to your full list early and often. While this might help generate holiday dollars early on in the...
Around this time of year, it can be tempting to start sending to your full list early and often. While this might help generate holiday dollars early on in the season, it can also lead to a slippery slope of email bulking and/or blocking during this critical time of year. So below are some deliverability best practices you can easily follow to maximize your list potential and sending power. Engagement Over the past few months, we've all seen a shift by the ISPs to measure...
Around this time of year, it can be tempting to start sending to your full list early and often. While this might help generate holiday dollars early on in the season, it can also lead to a slippery...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. (One of these commentaries is even immortalized in David Meerman Scott’s latest edition of Real-Time Marketing & PR.) That trend continued when the email provider ExactTarget said it would purchase Pardot. For the...
I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve...
Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers...
Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers have long known that a small block of text or an icon can attract a busy reader’s eye better than a big chunk of prose. To make email marketing engaging you need a compelling subject line and a solid call to action. With reports that email open rates on smartphones have risen by 34% so far in 2012, we also all know that...
Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers have long known that a small block...
It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their...
It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their email programs. If our goal as marketers is to continue to create the best experiences with our customers and develop lasting relationships, then we must implement responsive design into our email programs. Customers are using mobile devices regularly to check & send email. In fact, according to the Google Mobile Planet...
It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their email programs. If our goal as marketers...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top brands out there that show a nuanced understanding of how their customers interact with each channel, and taking a close look at how these brands make an impact in each environment can be an enlightening way to inform our messaging. With this goal in mind, I tracked the way that Anthropologie - which has a robust...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top brands out there that show a nuanced...
