We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these...
We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these spam traps from our list?" Unfortunately spam traps don't make themselves known, and finding them in a list of thousands or millions of recipients is like trying to find a needle in a hay stack. Registering spam trap hits are generally an indicator of a greater systemic problem and not the problem itself. How Spam...
We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these spam traps from our list?" ...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with Gmail with the features and functionality enhancements introduced to Hotmail in the past year. Overall, reception has been quite positive from reviewers and users nabbed over 1 million accounts in the first 24 hours. As The Verge points out, "it's unclear whether this momentum will hold," but the service is expected...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with Gmail with the features...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. But this year we have the added benefit of being near some of the amazing attractions and a fun atmospheres Orlando has to offer. To help you prep for your trip, here are some of the fun spots and...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more weight in their filtering to subscriber engagement metrics. These metrics include whether your subscribers are opening, clicking, or otherwise interacting with the email you send them. What Does This Mean For Marketers? For marketers, this means it has just become more difficult to reach a large portion of your...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more weight in their filtering to subscriber...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line....
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of Eloqua (ELOQ) to the public on the NASDAQ stock exchange, we crossed just another mile marker on our journey to become a company that changes the way others do business. Obviously, it’s a proud moment, and I want to warmly welcome the new shareholders that invest in our people,...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot. What is a Spam Trap? By definition, a spam trap is an email address maintained by an ISP or third party, which neither clicks nor opens emails, meaning it does not actively engage with...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the opportunity to optimize your overall deliverability. Here are a few factors to consider when building your deliverability strategy. First, you should optimize messages for deliverability in the same way that you optimize messages from a creative standpoint: Take a good look at the make-up of your list. What are your...
Do you track the deliverability of each and every email message? If so, you're most likely getting lost in the minutia of statistics and missing out on the opportunity to optimize your...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your mind. More precisely, you want to know how to free your sales team to win over leads. In that spirit, we present four ways you can help free your sales reps. 1. Load Content Into Email Templates You spend a lot time crafting killer content. Do you make it easy for sales to use it?...
It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your...
