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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Email Marketing

Email Marketing

Mobile Web and Email are Doubling [Chart]

Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a...

Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn't be on everyone's agenda, I'd rather just watch the video. You don't have to take our word for it.  We searched through publications by Comscore and Return Path to validate that the growth we are seeing is network wide.  Mobile's share of both website traffic...

Email Marketing

17 Marketing Action Items in 140 Characters or Less

Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and...

Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below. How do you cram three days worth of content heavy conference information into digestible and communicable action items? You tweet of course! Instead of writing out pages...

Content Marketing

Live Blogging the Eloqua Experience 2011 Keynote

Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...

Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing about the event all week. We're live blogging here so follow along. 8:32AM: Eloqua's CEO Joe Payne takes the stage. "I'm not wearing a crazy costume because we have content, folks." 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. The people...

Email Marketing

[Chart] Expected Versus Unexpected Email Marketing

Benchmarking is a tool we should all use for understanding how and where  we can improve.  We most often think of benchmarking ourselves against others in our...

Benchmarking is a tool we should all use for understanding how and where  we can improve.  We most often think of benchmarking ourselves against others in our own industry; but, with metrics as ubiquitous as email marketing performance it often makes sense to compare email intentions. Whether a manufacturing company or a biotech firm, a newsletter is still a newsletter and will behave differently than, say an invitation  to a customer event. We looked at the open rates of...

Email Marketing

[Chart] How Personalization Increases Email Open Rates

What's in a name? When it comes to email marketing, a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202...

What's in a name? When it comes to email marketing, a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Emails with someone’s name have open rates about 4.7% over the average. Subject lines that use the recipient's company name have a lower average rate by 2.6%. Nothing beats putting in timely and...

Email Marketing

[Chart] Would Rebecca Black Make A Good Marketer?

When's the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you...

When's the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you "gotta get down on Friday." But we crunched the numbers on 1.5 billion email sent in the first half of this year, and even though 13% of emails get sent on a Friday, most people are working for the weekend at that point. Friday’s emails are clicked about 0.07% less on average and Wednesday's are even worse (in fact, the...

Email Marketing

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back....

I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all. But as a marketer what’s even more fascinating is that a business can learn I am single,...

Email Marketing

[Cartoon] Ellber & Email Marketing

Ellber's setting up promotions for a new turbo oven and some pickle flavored donut mix! (see Ellber's first adventure). But with limited insight into who'll be...

Ellber's setting up promotions for a new turbo oven and some pickle flavored donut mix! (see Ellber's first adventure). But with limited insight into who'll be interested in what, he's decided to send the offers to everyone - he'll just split the list down the middle. But, this isn't the first time Ellber's done this - pull a list to clean up duplicates and bad data in a spreadsheet then craft a few emails and set reminders in his calendar to send the second a few days later....

Email Marketing

4 Tips for Getting WAY more from Email Marketing

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our...

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. One question that we're often asked at events is, "How is Eloqua different than my email solution?" This is a fun question to address in person - it's easy to show the cool things you can do with Eloqua and how it makes a difference - unfortunately though, we don't get to see everyone live. If you've ever found...

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