The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Read on to look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers should adjust their email programs.
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.
Systemic shocks and world events call for marketers to revisit their strategies and make adjustments, especially when it comes to email messaging and what they are trying to communicate to their audiences.
Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.
Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes year-round preparation. Find out what that entails.
There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?