Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems.
You need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle in order to nourish and grow an email relationship. That means developing tactics to address the major subscriber moments from beginning to end of the email subscriber lifecycle.
Choosing the right email campaign days this holiday season will be challenging and will require the support of other departments across your organization. In this 37-minute webinar, we share insights into trends during the 2019 holiday season as well as our predictions for the 2020 holiday season.
Maturing an email marketing program involves nurturing existing clients and gaining new ones by demonstrating the value a brand can bring to their organizations as well as connecting various systems. How does marketing automaton like Oracle Eloqua fit in and what steps do you take? Read on to find out.