Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily...
Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily mean a large readership, high open-rates, or abundant click-throughs. It may not even mean any readership at all. In order to deliver the right message to the right inbox, you must actively manage the deliverability of your email marketing campaign. How do you do that? Daniel Deneweth, the Director of Deliverability...
Contrary to popular belief, quality is more important than quantity when it comes to the subscribers on your email list. A large number doesn't necessarily mean a large readership, high open-rates,...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the Scientific Method, the eight-step method of inquiry that we all used on countless chemistry and science projects. It turns out to be a pretty effective tool for digital marketers too -- if you're willing to tap back into those scientific roots. One of the first things we’re taught as marketers is to test. Regardless of...
Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I'm talking about the Scientific Method, the eight-step method...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a way it is. The reality however is that Hotmail is still kicking and will be for quite some time. It is smart to begin to proactively think about the exit plan for your Hotmail.com users right now. Microsoft has been pushing the new Outlook.com domain for the past few months. They began the transition of moving 150+...
This week Microsoft has officially shuttered the Hotmail.com domain. In email marketing circles, this has been announced as the “death” of Hotmail, and in a way it is. The reality however is that...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications. The email immediately established context in the abyss that is, my inbox. There’s no excuse for leaving these personal touches out of email communication, anyway. Modern Marketers are equipped with an arsenal of prospect...
I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it seems that subscribers overall just aren’t reading newsletters anymore. "Open rates have declined, the percentage of people who actually open the message and click through has declined, engagement overall is just not the same,” they lamented. To which I replied, “Perhaps it’s not...
I was recently posed with the question: "Why aren't my subscribers reading my e-newsletter any more?" The person asking the question told me they had been talking to others in their industry and it...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an age of increasing computer literacy and a decreasing tolerance for slow load times (attributed partially to a growing mobile marketing audience), GIFs have emerged in a number of unlikely places, from Internet memes to online journalism. When it comes to promotional email marketing, GIFs make a lot of sense. They render...
Over the last few years, the significance of a GIF (graphics interchange format) has gone from laughable Internet relic to a prolific cultural art form. In an age of increasing computer literacy and a...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and blast” is still around and for people who have to crank these campaigns out, it is how they measure success. Today I want to talk about the downfalls of this approach to email marketing and how it may very well spell doom for your program and reputation. First, let’s review a...
After reading this article on why batch and blast email marketing is not dead, I remain perplexed at how the concept of an email “blast” is somehow still hanging on for dear life. Yes, the “batch and...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done....
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the old “batch and blast” mentality instead of spending the time to craft segments and develop multiple versions of the creative is a very tempting trap to fall into. At Freshpair, we have spent the last two years evolving our email marketing segmentation strategy. It’s been a series of...
Getting your message to the right customer at the right time… it’s the standard we all live by, right? Unfortunately it is sometimes easier said than done. There are times when reverting to the...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by industry. But, I was also very interested in seeing what types of issues are encountered, in what proportion, and how those are affected by marketing automation experience. I took a look at customers who joined us near the end of 2011 and...
When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided...
