Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. We wanted to package a few of the choicest charts on email marketing here. You’ll probably want to print these out and keep them near your...
Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking...
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank You” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that I looked at it was 14.29% higher....
As we recover from turkey hangovers, I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “Thank...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this myth,we looked at our own database, and evaluated basic metrics such as email opens, website visits, form submissions, and creation of leads to see if there were differences in relative engagement between these two groups. What we found was quite surprising. Our analysis shows...
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. That’s probably why I heard...
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and...
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. It’s always...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we have seen... More than any other retailer, American Apparel has received quite a bit of flack for sending a Hurricane Sandy Sale email with the headline "In case you're bored during the storm.". While remaining neutral on American Apparel's marketing choice, I will say in their defense, that nearly all of my East Coast...
Social networking sites have been abuzz with #Sandy, specifically with the way that some retailers have approached Hurricane Sandy. Here are a few examples we have seen... More than any...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they are waiting for is a message that is of interest to them from a company they care about. We (marketers) need to stop worrying so much on what day is best to send email (or spending time to test it) when the actual difference is usually minimal. Using that time and effort to build a stronger contact strategy and testing...
This may be shocking to some, but your customers are not sitting at their computer on Tuesday wondering when they are going to get your next email. What they are waiting for is a message that is...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social conscience" plays with two meanings of the phrase, underscoring a connection between becoming a Klean Kanteen Facebook fan and supporting the brand's mission of furthering sustainable, healthy living. Their email promotes a contest for Facebook friends ("one of the many perks" of connecting), and there's an invitation to...
Klean Kanteen provides a great example of how an email devoted to social media acquisition efforts can remain fully on-brand. Even the headline, "social conscience" plays with two meanings of...
