Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually...
Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually allotted to preheaders, headers or navigation bars. For the past several years, creative best practices have called for primary messages in which all of the key points - and certainly the call to action - fall "above the fold" in an email preview pane, or above the point in which a subscriber would have to scroll down...
Recently, several top brands have been including tall, self-contained promotional banners at the top of emails, claiming more real estate than what is usually allotted to preheaders, headers or...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@,...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@, info@, etc., and were built for efficiency and functionality, definitely not one to one communications. With engagement playing such a heavy hand in reputation today, one to one communications are more essential than ever. New School Marketing is all about building relationships. Wouldn't you rather build that...
Role accounts make up a small percentage of every distribution list and are especially prevalent in the world of B2B. These are email addresses such as sales@, info@, etc., and were built...
After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile...
After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? It might seem like a trivial activity, but data shows that making your email “mobile-friendly” is fast becoming a “must” on your checklist. Around one-third of email accessed in 2010 was done using a mobile device, according to comScore. And as you can imagine, that number is going up Just as importantly, people are...
After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? It might seem like a trivial activity,...
We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these...
We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these spam traps from our list?" Unfortunately spam traps don't make themselves known, and finding them in a list of thousands or millions of recipients is like trying to find a needle in a hay stack. Registering spam trap hits are generally an indicator of a greater systemic problem and not the problem itself. How Spam...
We've hit spam traps, and now we're blacklisted! Marketers first ask the question "How did we get spam traps on our list?" followed by "How do we remove these spam traps from our list?" ...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with Gmail with the features and functionality enhancements introduced to Hotmail in the past year. Overall, reception has been quite positive from reviewers and users nabbed over 1 million accounts in the first 24 hours. As The Verge points out, "it's unclear whether this momentum will hold," but the service is expected...
Microsoft launched the test version of Outlook.com, a new free webmail service, last week. The revamped UI offers functionality that more directly competes with Gmail with the features...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. But this year we have the added benefit of being near some of the amazing attractions and a fun atmospheres Orlando has to offer. To help you prep for your trip, here are some of the fun spots and...
Most people have heard by now that we're moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more weight in their filtering to subscriber engagement metrics. These metrics include whether your subscribers are opening, clicking, or otherwise interacting with the email you send them. What Does This Mean For Marketers? For marketers, this means it has just become more difficult to reach a large portion of your...
According to this article by MediaPost, Yahoo! has confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more weight in their filtering to subscriber...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line....
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of Eloqua (ELOQ) to the public on the NASDAQ stock exchange, we crossed just another mile marker on our journey to become a company that changes the way others do business. Obviously, it’s a proud moment, and I want to warmly welcome the new shareholders that invest in our people,...
There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Today, when we began selling shares of...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot. What is a Spam Trap? By definition, a spam trap is an email address maintained by an ISP or third party, which neither clicks nor opens emails, meaning it does not actively engage with...
In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers...
