It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their...
It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their email programs. If our goal as marketers is to continue to create the best experiences with our customers and develop lasting relationships, then we must implement responsive design into our email programs. Customers are using mobile devices regularly to check & send email. In fact, according to the Google Mobile Planet ...
It's too hard. That's the number one excuse I have heard about why companies are not implementing responsive design (what is responsive design?) into their email programs. If our goal as marketers...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top brands out there that show a nuanced understanding of how their customers interact with each channel, and taking a close look at how these brands make an impact in each environment can be an enlightening way to inform our messaging. With this goal in mind, I tracked the way that Anthropologie - which has a robust...
These days, marketers often discuss the challenges and opportunities involved in optimizing a single message for multiple social channels. There are several top brands out there that show a nuanced...
Back in the good old days of email deliverability (circa 2004), whitelisting was the way to go. As a sender, you could easily get yourself whitelisted at an...
Back in the good old days of email deliverability (circa 2004), whitelisting was the way to go. As a sender, you could easily get yourself whitelisted at an ISP and as a result, your email would be directed to the inbox with few issues. Essentially, major ISPs gave senders carte blanche, while today whitelisting is something very different. Today ISPs are much smarter about the email permitted to the inbox, forcing senders to prove they belong there first. This is a good...
Back in the good old days of email deliverability (circa 2004), whitelisting was the way to go. As a sender, you could easily get yourself whitelisted at an ISP and as a result, your email would be...
Let's say you make an email that has some sort of background image behind the text. It's beautiful (more beautiful than my example) and everything you dreamed...
Let's say you make an email that has some sort of background image behind the text. It's beautiful (more beautiful than my example) and everything you dreamed it could be. As browser testing begins, everything is going smoothly... and then you come to Outlook. The background image renders in almost all email clients, as in the image to the left. However, in Outlook the background image/gradient does not get rendered, and only the background color comes through. Outlook 2003...
Let's say you make an email that has some sort of background image behind the text. It's beautiful (more beautiful than my example) and everything you dreamed it could be. As browser testing...
I was recently coding an email that had a dark blue background color and white text. In the footer text we had the standard "Please add this address to your...
I was recently coding an email that had a dark blue background color and white text. In the footer text we had the standard "Please add this address to your address book" text, and I saw that Gmail, AOL, Yahoo!, and Outlook all linked and recolored the email address to a blue that was almost the same as the background color. To prevent this behavior, you can put an anchor tag with no href around the email address and set the color in the style attribute. Before the fix: To...
I was recently coding an email that had a dark blue background color and white text. In the footer text we had the standard "Please add this address to your address book" text, and I saw that Gmail,...
Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with...
Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with your new email platform, don't forget to also consider that moving to a new ESP can affect your carefully nurtured sender reputation in ways you might not anticipate. So how do you make the transition as successful for your deliverability as it will be for your email marketing efforts? As a sender of mass email...
Are you considering moving to a new Email Service Provider (ESP)? While getting excited about all the great new functionality and reporting you'll get with your new email platform, don't forget to...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date in 2012, email marketing volume has already grown 20%, signifying that the channel will retain its importance, especially with the online holiday shopping season becoming longer and increasingly influenced by mobile devices. To help retailers and other B2C companies maximize...
Email marketing, which delivers an unparalleled return on investment as compared to traditional and other digital channels, becomes even more critical to retailers during the holiday season. To date...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings This week, we thought we would go...
Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. ...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this month Jessica Hastings wrote about "our outlook on Outlook.com." Here's a follow up from a deliverability perspective. What is Outlook.com? You may be asking yourself, "Are they trying to make Hotmail more like Outlook, as in the Outlook I use for work?" I'll admit at first I thought so too. But it's more of a...
The ongoing saga of re-branding Hotmail is fairly convoluted as you can see in the diagram above. However, Microsoft may have nailed it this time. Earlier this month Jessica Hastings wrote about...
